WEETABIX CHOCOLATE IS LAUNCHED TO ENCOURAGE UK FAMILIES TO EAT BREAKFAST TOGETHER
Weetabix have launched a new chocolate variety of their popular cereal.
After undertaking extensive research into breakfast-time family eating the new Chocolate Weetabix hopes to appeal to adults and kids and encourage them to eat the cereal as part of their balanced diet.
New research, commissioned by Weetabix, shows that despite an encouraging eighty per cent of British schoolchildren eating breakfast before leaving home, family breakfasts are more a battle than a ball for today’s stressed-out parents.
During manic mornings more than a quarter of parents find encouraging their child to eat something healthy the most demanding feature of breakfast time and one in five parents would rather resort to their children eating anything at all than them leaving the house on an empty stomach.
Nutrition is the prime concern for beleaguered parents when choosing breakfast for their brood (thirty nine per cent) and 1 in 3 harassed parents (thirty two per cent) admit they are even confused as to what makes a healthy breakfast.
Much of parents’ breakfast stress relates to sugar – with forteen per cent saying their kids overloading on high-sugar content cereals is a key worry and a further twelve per cent citing piling on extra sugar as a major stress factor.
The launch of Chocolate Weetabix should therefore provide some good news to homes across the UK – a new cereal with all the goodness of wholegrain in Weetabix and the tastiness of chocolate but containing half the sugar of the average chocolate flavoured breakfast cereal.
Chocolate Weetabix is high in fibre and low in salt, fortified with vitamins and iron and free from artificial colours.
Sian Porter, consultant Dietitian to Weetabix, said:
“Sometimes family breakfasts can feel like a major challenge for parents and carers. As a mum I know what a feat it is to feed the family healthy choices and keep everyone happy.
The trick is to look for ‘best in class’. If children eat chocolate cereal, then choosing a wholegrain one with the least sugar and low salt means you are striking a balance.”
Despite eighty per cent of children having breakfast before school, a fifth of parents actually admit that breakfast is becoming a ‘nice to have’ rather than a ‘must have’ due to time pressures.
Of those parents who do manage to get their children to fuel up before school fifty six per cent said it was their child who made the decision on what they ate.
Breakfast is a meal when parents are able to encourage children to become independent but guide them in the choices they make by deciding what goes in the kitchen cupboard.
Cereal is still the top choice for both parents and kids, with eighty four per cent of parents and sixty six per cent of kids selecting it as the winning choice for the first meal of the day.
The research also revealed that children are four times more likely to prefer chocolate cereal than their parents are for them to eat it, although with the launch of Chocolate Weetabix the brand hope these figures could change.
The new Chocolate Weetabix will be available in Sainsbury’s stores this month, and in all other major retailers from August and RRP at £2.59 for a pack of twenty four.
Related posts:
- Honey Ready Brek launched by Weetabix
- Healthy new cereal for chocolate lovers
- Kellogg Company launches blueberry breakfast
- KELLOGG’S ADDS MILK CHOCOLATE VARIETY TO ITS KRAVE BRAND
- KELLOGG’S LAUNCHES NEW KIDS CEREAL BRAND
- HONEY MONSTER LAUNCHES LIMITED EDITION BANANA FLAVOUR
- AVERAGE FAMILY EATS TOGETHER FOUR TIMES A WEEK
- MINTEL REPORTS RISE IN BRITISH BREAKFAST HABIT
