Honest Tea, the US organic bottled tea company, is launching Passion Fruit Green Tea with Maqui Berry.
The new product is the first ready-to-drink organic bottled tea naturally sweetened with organic stevia.
Honest Tea will be unveiling it for the first time this weekend at the Fancy Food Show.
Honest Tea’s new organic zero calorie Passion Fruit Green Tea with Maqui Berry is the first zero calorie tea naturally sweetened with organic stevia extract, a leafy plant native to South America that is sweeter than sugar, but does not contain any calories, to join Honest Tea’s PET line of drink products.
Passion Fruit Green Tea with Maqui Berry is a blend of USDA-certified organic green tea that combines passion fruit with maqui berry, the South American superfruit.
As part of the new variety’s launch, Honest Tea is partnering with Susan G. Komen for the Cure.
Bottles will be outfitted with limited-edition Komen for the Cure pink labels and caps and Honest Tea is donating one hundred thousand dollas this year to Komen to help in the fight against breast cancer.
Like all of Honest Tea’s green teas, Passion Fruit Green Tea is brewed with organic tea leaves and is loaded with the cancer-fighting antioxidant EGCG, epigallocatechin gallate.
Seth Goldman, president and TeaEO, said:
“This drink took longer than usual to develop. We’ve been working with stevia leaves for years.
First it wasn’t allowed as an ingredient in beverages, and then once it gained FDA approval, it was hard to formulate a drink that met our goals for taste and function. But after a lot of hard work, we’ve surprised ourselves with how delicious it tastes.”
In the past year the company launched Honest Mate, bottled yerba mate drinks, and Honest Kombucha, a line of fermented tea drinks. All varieties are USDA-certified organic and most teas are Fair Trade Certified™.
Since Honest Tea was founded in Bethesda, Maryland in 1998, the company has sustained an annual compound growth rate of more than sixty per cent.
In addition to being named one of The Better World Shopping Guide’s “Ten Best Companies on the Planet” based on their overall social and environmental record, Honest Tea recently received Greenopia.com’s coveted 4-Leaf Rating as “the greenest beverage company” for the second year in a row.
Passion Fruit Green Tea with Maqui Berry will be available in the US at a RRP of $1.79 at a variety of retail stores in New England and the Mid-Atlantic starting in July 2010 and in expanded distribution to the west and east coasts in September.
The drink has zero grams of sugar and zero calories per 8 fl. oz. serving.
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