TWININGS INTRODUCES NEW TEA DELI RANGE
Tea manufacturer Twinings has launched a new premium tetra mesh range – ‘Twinings Tea Deli’, enabling outlets to put on a loose tea experience without the inconvenience of a loose tea service.
Launching in August 2010, Twinings Tea Deli includes six rare and unusual 2nd flush and single
estate loose tea blends.
The new range includes; English Breakfast, Signature Earl Grey, 2nd Flush Assam, Gunpowder
Green Tea & Mint, Peppermint, and Blackcurrant & Lavender.
The teas are presented in Tea Pillows; each pillow is made from a delicate and transparent mesh bag, developed to deliver the
freshest and richest flavour associated with traditional loose teas.
Helping caterers meet the growing demand for the premium tea experience out of home, Twinings Tea Deli has been developed for outlets looking to expand their tea menu and offer a tea experience with a difference.
Twinings are one of only a few speciality tea brands consumers expect to see out of home and they therefore claim that they can credibly persuade customers to pay more, and as such, Twinings Tea Deli makes the perfect profitable addition to hot beverage menus.
Andrea Stopher, Senior Customer Marketing Manager at Twinings explains:
“We are experiencing a renaissance in tea, and people are looking for something different compared to what they can make at home.
Consumers are now willing to pay more for an experience that offers them something truly memorable. Twinings Tea Deli has been developed to open up the profitable loose tea market and bridge the gap for outlets looking to take the next step to the standard tea bag offering.”
Twinings Tea Deli is supported with a range of merchandise including menus, tea timers, branded jars and glassware, enabling outlets to deliver a premium and profitable tea experience to their customers.
The new Tea Deli range is available in cases of one hundred string & tag bags per case.
For more information on Twinings Tea Deli click here to visit the website.
