TETLEY LAUNCHES SOYA TEA
Tetley is launching a new product in a bid to meet the needs of consumers who have non-dairy diatry requirements.
Named Tetley for Soya, the new tea has been blended specifically to deliver a full, fresh flavour to work well with soya milk.
Simon Attfield, customer marketing controller for Tata Global Beverages said:
“There is a genuine consumer need here, for many soya drinkers they find it hard to switch from dairy milk in their cuppa.
It’s down to the proteins in soya, they work differently than the proteins in cows’ milk and can make normal everyday tea taste quite different.”
Tetley for Soya was given a resounding thumbs up by consumers in taste tests and has been given a seal of approval by the leading UK soya brand Alpro.
John Allaway, commercial director at Alpro UK said:
“We are delighted to be working with Tetley, Soya is becoming a healthy choice for an increasing number of consumers in the UK and Tetley have recognised this.
The development of Tetley for Soya will not only allow existing Alpro consumers to enjoy a better cup of tea, but will help soya appeal to an even wider audience.”
The opportunity for Tetley for Soya within the tea market is large as almost fifteen per cent of UK households are soya consumers.
More and more people have been awakened to the natural health benefits of soya, including being naturally low in saturated fat, a source of healthy plant based protein and naturally lowering cholsterol.
While the numbers of consumers choosing to include soya in their diets is growing, the UK’s first soya tea looks set to capitalize on the gap in the market for such a product.
Tetley for Soya is sold in cases of six on shrink-wrapped trays and RRPs at £2.39.
The tea will be on shelves at the end of the month and will be located alongside other everyday black teas, but there are dual site opportunities too with ambient dairy-free products.
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