PRINGLES ADDS TWO NEW FLAVOURS TO ITS XTREME RANGE
The UK’s large sharing snack hopes to spice up snacks sales this summer with two new Pringles Xtreme flavours: Hot Paprika & Smoky Bacon and Spicy Sour Cream & Onion.
The launch of the new Xtreme flavours builds on the success of the current Pringles Xtreme portfolio – launched last July.
The brand experienced some of its highest repeat rates of recent years last summer and sales since the launch have exceeded expectations.
The popularity of ‘Extreme’ flavours has continued to increase with UK consumers, helping to boost growth in the overall large sharing snack market.
The new flavours have been extensively tested receiving positive results indicating that consumers were strongly in favour of both the look and taste of the new flavours.
The launch of the new flavours will be supported by a multi-media marketing campaign entitled ‘Dare You’, hoping to highlight the fun nature of Pringles Xtreme.
This will include national PR, print and in-game advertising, as well as a highly focused online campaign with social network sites such as Facebook, where consumers will be invited to engage in ‘Dare You’ activity.
Paul Lettice, Trade Communications Manager at P&G commented:
“We’re incredibly excited about the launch of the new flavours and the extensive marketing activity we have planned in support this summer.
Pringles Xtreme has been a real success for us, so we are hoping the two new flavours will be just as popular. Sour Cream & Onion is the top selling Pringles flavour so we know our loyal fan base will just love our spicy new twist on this Pringles classic.
Pringles Xtreme Hot Paprika & Smoky Bacon and Spicy Sour Cream & Onion will be available from the 1st August.
Retailers should contact 0800 597 3388 for stockist details or for more information click here to visit the website.
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