PATAK’S LAUNCHES NEW STARTER FOR TWO
Patak’s, the Indian food brand, is launching its first ever starter dish, Patak’s Easy Onion Bhaji for Two.
The starter is available in two flavour variants: Standard (original onion baji) and Hot & Spicy (a spicy take on the original).
The launch is an addition to the ready-meal aisle, hoping to be well positioned to meet the needs of those consumers who seek to recreate an authentic restaurant experience at home.
The Indian Category, worth one hundred and seventy nine point one million pounds and growing by 8% YOY, currently offers a broad range of accompaniments including chutneys and pickles.
Patak’s Easy Onion Bhaji is the first ‘starter dish’ innovation across the whole category and hopes to capitalize on this niche opportunity.
Piyank Dutta, Product Manager for Patak’s said:
“Patak’s continued popularity with consumers can be attributed to our ability to adapt to changing consumer needs by producing great tasting and credible products.
The launch of Patak’s Easy Onion Bhaji for Two is exciting for us as we are building on the success of our single-use ‘Easy’ paste sachets and reaching those consumers who want delicious starter dishes to accompany their main meal to recreate an authentic restaurant experience at home.”
The easy to follow instructions are printed on the back of pack and serves two people making six bhaji’s.
The packaging features a vibrant design which hopes to create stand-out value on shelf and at fixture.
Patak’s Easy Onion Bhaji for Two is available in a sixty five gram pack size and RSP is £1.20.
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