NEW RESEARCH FROM FRUIT SHOOT SHOWS MUMS FIND IT DIFFICULT TO KEEP KIDS HYDRATED

July 9th, 2010

With summer officially here families need to be extra vigilant in ensuring their kids stay adequately hydrated throughout the day.

The new improved Fruit Shoot H2O hopes to help kids keep hydrated this summer.

Drinking the recommended daily intake of between 6-8 glasses of liquid each day is not always easy and many mums find it a challenge to get their children to drink enough.

New research from Fruit Shoot H2O reveals that more than half of mums (53%) find it difficult persuading their kids to drink the recommended amount.

In fact, 20% admit to resorting to trickery or other incentives.

After discovering these facts, Fruit Shoot H2O Spring Water Drink released newly improved this year which hopes to help to keep active kids hydrated.

The easy-squeezy sports bottles with a re-sealable cap hopes to offer convenient access and fewer spills.

Free from artificial colours and flavours, the sugar-free spring water comes with a splash of natural blackcurrant, orange, or
apple flavour, making drinking water a tastier option for kids.

Mums appear on board too, with 71% saying they would be happy to give their children flavoured water over plain water to ensure they stay hydrated.

Mums do not just face difficulty getting their children to drink enough water, understanding the guidelines on how many drinks a child should consume in a day can also be tricky.

Nearly three quarters of mums said that they find it confusing, especially when some of the recommended daily
liquid intake can come from foods.

With 46% believing that their child should drink less than six glasses of liquid every day, this translates into a worrying 43% of mums who admit to giving their kids under the recommended daily amount.

Children can be especially prone to dehydration since they are often active, easily distracted and forget to drink. By the time they say they are thirsty, dehydration has already begun. Irritability and poor concentration are two common indicators.

Fruit Shoot’s nutritionist Julie Dean says:

“Children have a higher proportion of body water than adults, so proportionally they have greater fluid requirements. They are also less heat tolerant and can become dehydrated more easily, especially after exercise and in hot weather.

Fruit Shoot H20 Spring Water Drink offers the perfect solution as kids love the taste and it’s ideal for helping to keep them hydrated after sport, play and when they’re on the go.”

For more information and tips on how to keep hydrated click here to visit the website.

Related posts:

  1. FRUIT SHOOT LAUNCHES IMPROVED RANGE OF FLAVOURED WATERS
  2. BRITVIC UNVEILS NEW SUMMER FRUIT SHOOT PROMOTION
  3. DOLE’S UNVEILS NEW KIDS FRUIT POTS
  4. INNOCENT LAUNCHES NEW PURE FRUIT JUICE DRINK FOR KIDS
  5. Winnie the Pooh to encourage healthy juice drinking
  6. CHILDREN DICTATE FAMILY MEALS SAINSBURY’S SURVEY REVEALS
  7. HEINZ ADDS NEW VARIETIES TO ITS INFANT FOOD AND DRINK RANGES
  8. BRAIN WATER MAKES A POPULAR CHILDREN’S DRINK

Random Quotes

    Well balanced mix of science and marketing to get the picture right. — Andre Siemensma (Project Manager, Quest International, Netherlands)

  •