LOADED MAGAZINE LAUNCHES ENERGY SHOT WITH ADDED APHRODISIAC
Men’s magazine Loaded and nutraceuticals company Podium Brands are launching a stamina shot with additional aphrodisiacal benefits.
The Loaded Stamina Shot has the energy power of a standard-sized energy drink but in a sixty millilitre bottle.
The product has been launched at a time when new research indicates that consumers of energy drinks are favouring energy shots over standard sized energy drinks and are keen to explore functional benefits other than pure energy.
The shot style drink will receive an extensive advertising push across IPC magazines titles and it will be promoted directly to Loaded’s reader database.
James Thrower, Loaded associate publisher, said:
“This is a fantastic brand extension for Loaded. We’re the brand that invigorated men’s publishing and the Loaded Stamina Shot is a pioneer in the energy drink category.”
The Loaded Stamina Shot contains amino acids, herbal extracts, vitamins and stimulants from natural dietary sources blended for a powerful effect.
The shot has a balanced energy formula, does not contain sugar and claims to provide hours of energy ‘without the jitters’.
The bottle is hopes to stand out on shelf as it features popular Loaded cover girl, India Reynolds, who will be promoting the brand at events across the UK.
Glyn Partridge of Podium Brands adds:
“The energy drinks market is a cluttered one and consumers are confused by the energy shot extensions of the big players.
Most brands offer the same benefit and yet research shows that consumers want extra functionality which is what Loaded Stamina Shot delivers. It works as a practical pep-up during the day but has a few extras under the hood at night time to help drinkers to lift their game.”
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