HARIBO INTRODUCES VEGETARIAN SWEET MIX

July 26th, 2010

Haribo’s latest launch of the new ‘Funny-Mix’ has been produced especially for vegetarian consumers.

The Funny-Mix bag contains Haribo sweets that are made from a starch-based recipe and all the sweets are free from artificial colours.

This vegetarian specific Funny-Mix is not the first Haribo has created, the new mix will join Giant Strawbs and Giant Blackcurrants which are also made from a recipe suitable for vegetarians.

The new mix contains three varieties:

  • Cola Bottles
  • Starfish
  • Strawberry shapes

The brightly coloured packaging of the standard size one hundred and sixty gram hanging bag has a clear label on front of pack which reads ‘suitable for vegetarians.

To help with the introduction of the new Funny-Mix to the vegetarian range, Haribo is launching a consumer competition which gives 10 entrants the chance to win 2 cartons of the sweets, which is a total of twenty four of the hanging bags.

Entrants are being encouraged to send their name, address and telephone number on a postcard to:
Independent Retail
News/Haribo Giveaway
Open Communications
Yorkshire House
Nostell Estate Yard
Nostell
Wakefield
WF4 1AB

The first 10 names will drawn at random will be named the winners and will be awarded the copious amounts of the Funny-Mix.

To visit the Haribo website click here.

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