CADBURY LAUNCHES NEW CHARITY CHOCOLATES

July 22nd, 2010

Cadbury has increased its support for the Make-A-Wish Foundation by creating new chocolate treats.

The Make-A-Wish Foundation is a charity that provides terminally ill children and their families with special experiences.

Cadbury has developed new Wishes, milk chocolate Cadbury chocolates with a truffle centre, in order to support the charity.

Each individual chocolate will come with an accompanying message in order to drive home the message to consumers.

The product will retail at 59p and 10% of all of the profits made will go to the charity.

Cadbury is committed to raising a total of £400,000 for Make-A-Wish charity over three years.

The charity product is being launched in time for the christmas season, hoping that the festivities and the star shape chocolate will sell well over the period.

Cadbury is supporting the launch of the new chocolate with a £1m campaign of press and digital advertising and in store promotion.