The brand new and improved Chocolate Fudge Brownie ice cream has become the latest flavour from the ice cream makers Ben & Jerry’s to join its ever growing Fairtrade family.
Following the news that Ben & Jerry’s will be converting its entire flavour family to Fairtrade certification by 2011, the Chocolate Fudge Brownie’s chocolate brownie chunks and dairy ice cream will now all be sourced and certified Fairtradewhere possible.
Ben and Jerry’s aim to make all of their ice cream in the nicest possible way; with milk from their dairy, free range eggs and Fairtrade ingredients.
Fairtrade Chocolate Fudge Brownie is made with both Fairtrade Cocoa from the Ivory Coast and Sugar from Belize.
Jerry Greenfield, co-founder of Ben and Jerry’s said:
“Fairtrade is about making sure people get their fair share of the pie.”
Additionally, Ben & Jerry’s ice cream is climate neutral, from cow to cup, helping to reduce their carbon footprint.
Ben & Jerry’s Homemade Inc. was founded in 1978 in a renovated gas station in Burlington, Vermont, USA, by childhood friends and dedicated activists Ben Cohen and Jerry Greenfield.
The two friends started their ice cream careers with a $5 ice cream making correspondence course from Penn State University and a twelve thousand dollar investment.
They soon became popular in the local community for their new flavours, made from fresh Vermont milk and cream and large portions of whatever ingredients they felt tasted good on the day of making.
While they both disagreed at times over flavour combinations, what they did both agree was that they were in this business to enjoy themselves as well as earn a living. As Jerry put it:
“If it’s not fun, why do it?”
The now fairtrade Chocolate Fudge Brownie is available from all major supermarkets priced at £3.99.
To find out more at click here to visit the Ben and Jerry’s website