PRIMULA LAUNCHES NEW BBQ SALSA

July 19th, 2010

Primula is adding it its popular dips range with the launch of a new BBQ Salsa.

Introducing a twist to traditional salsas, the new sweet and smokey flavour boasts less than 1% fat allowing consumers to enjoy the season without that guilty feeling.

Primula dips do not have to be stored in the fridge, making them a useful ingredient for picnics, BBQs and al fresco eating this summer.

Primula’s BBQ Salsa also doubles up as a tasty ingredient in a host of quick-fix outdoor dining options providing convenience and versatility.

From pasta dishes to fajitas or as a topping on burgers, hot dogs, and steaks, Primula’s newest addition hopes to bring a whole new realm of possibilities to the BBQ season.

Marking the sixth addition to the range, the BBQ salsa joins five flavours including Sour Cream and Chive, Roasted Garlic, Nacho Cheese, Thai Sweet Chilli and low fat Spicy Salsa Dip.

Combining flavour, low fat content and versatility, Primula’s dip range is available in a number of convenience stores from around £1.09.

Primula has been a family brand for over eighty years. Most famous for its cheese tubes, the squeezy cheese range consists of original Cheese, Cheese and Chive, Cheese and Ham, Cheese and Prawn and Smokey Cheese.

Last year, Primula applied its tube know-how to the soft cheese market bring a new dimension to adult snacking.

Responding to the demands of health conscious consumers, Primula recently launched light versions of both ranges; Primula Light Cheese Spread and Deli Light Soft Cheese. Boasting forty per cent and thirty five per cent less fat respectively, both product contain twenty per cent fewer calories than extra light vegetable spread.

Primula’s profits are donated to charity through The Kavli Trust, a charitable organisation and owner of the brand meaning that anytime you buy from Primula you are helping to support good causes in the UK and across the world.

For more information about Primula products or for recipe inspiration click here to visit the website.

Related posts:

  1. New dips for summer barbecues
  2. PRIMULA INTRODUCES NEW FLAVOUR TO AMBIENT DIP MARKET
  3. PRIMULA CHEESES LAUNCHES NEW FLAVOURS TO SPREAD RANGE
  4. PRIMULA LAUNCHES NEW CHINESE-STYLE DIP
  5. PRIMULA LAUNCHES NEW BBQ CHEESE
  6. Squeezy cheese launches new flavour
  7. PRIMULA PROMOTES LIGHT CHEESE SPREAD
  8. KAVLI LAUNCHES NEW PRIMULA SMOKEY VARIETY