YOUNG’S LAUNCHES MINI FILLETS
Young’s Seafood has launched a new bite-size product to add to its Chip Shop range – Chip Shop Mini Fillets.
Made with one hundred per cent basa fillet with less than three per cent saturated fat and no bones the white fish has a soft texture and mild flavour.
The addition of new Mini Fillets to the existing range hopes to ensure there is a Chip Shop favourite to satisfy the tastes and needs of every consumer.
With more families choosing to dine-in at home, it is increasingly important to offer a range of products that appeal to everyone and the new Mini Fillets are being marketed at those with smaller appetites.
Charlotte Broughton, marketing controller for Young’s Seafood, said:
“Fish is an essential part of everyday life for us and, as a nutritious and essential staple of a healthy balanced diet, it’s our passion to make it a twice-weekly feature on the nation’s menu too.
Young’s uses quality basa for its new Mini Fillets, farmed in the fresh waters of Vietnam.
The fish are filleted by hand and frozen within one hour of leaving the water to ensure the flavour and nutrients are locked-in.
As with all Young’s products, Chip Shop Mini Fillets carry the company’s Fish for Life accreditation on-pack, confirming that the fish used has been responsibly sourced.
Broughton continues:
“Our new Chip Shop Mini Fillets are a perfect example of the ways in which we are constantly seeking to create new ideas that really deliver to our consumers’ needs, serving-up the very tastiest, top-quality products at an affordable price-point.”
Chip Shop Mini Fillets are available now in Tesco, Sainsbury’s, Morrisons, Iceland and the Co-op.
The three hundred and eighty gram pack RRP’s at £3.49 for a pack of six fillets.
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