PLUM LAUNCHES NEW ORGANIC SAVOURY SNACKS FOR KIDS

June 11th, 2010

Plum is launching its first range of organic savoury snacks aimed at children.

Plum is introducing six new savoury snacks to its range of over forty premium recipes including savoury and sweet wet meals, cereals, fromage frais and biscuits.

Founder and chef Susie Willis has travelled around Europe to get inspiration and create something different for the new range.

The organic flavours includes the Italian hand rolled breadsticks made with extra virgin olive oil. The adult-style recipes have been specially designed with little hands (forself feeding), appetites and nutrient requirements in mind.

The new snacks pass Plum’s strict nutrient guidelines and are tested by Plum’s band of toddler tasters.

Speaking about the new products, founder and mum of three Susie Willis says:

“As a mum I know that when you are out and about sometimes you need to have convenient snacks with you, and that is why we have created a range of savoury snacks with our all important Plum quality seal.”

She goes on to say that: “most snacks on the market are full of unnecessary ingredients and added sugar, but parents canrest assured that we have brought the same Plum ethos to our new snacking range – great tastingrecipes using only the best organic ingredients, offering babies a taste of things to come.”

Made with nutrient rich heritage grains, the three different products launching in six new flavours are:

  • Spelt Breadstick:- Hand rolled spelt breadsticks made using the traditional Tuscan method made with extra virgin olive oil. The Tomato & Herb breadsticks are made with real tomatoes and seasoned with rosemary and oregano herbs, while the Mild Pecorino cheese breadsticks are made with Italian Pecorino Romano cheese from Sardinia. Sold for babies from twelve months they RRP at £1.99 for 3 x 30 g mini packs
  • Savoury Bakes:-  Baby sized bakes combine heritage grain spelt with the natural ingredients of vegetables and cheeses, with no added salt. The bakes come in Crunchy Carrot flavour and Parmesan. For babies from twelve months they RRP at £1.99 for 4 x 25g bags
  • Multi-grain Rings;- Small packets of heritage grain rings are rich in fibre, iron, protein and calcium. Gluten free, with no added salt.Gouda & cheddar mixes Dutch and English cheeses, also available in Tomato flavours. For babies from twelve months they RRP at £0.59 for 20g bag

The new snack range will be available in Sainsbury‟s and Ocado from early June, launching into Boots, Tesco, Waitrose and independents in July.

To visit Plum’s website click here.

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