No. 3 LONDON DRY GIN LAUNCHED BY BERRY BROS. & RUDD SPRITS LTD

June 28th, 2010

Berry Bros. & Rudd Spirits Ltd has announced the release of No. 3 London Dry Gin.

With juniper at its heart, No. 3 celebrates the character of traditional London Dry Gin, featuring just three fruits and three spices distilled in traditional copper pot stills.

Juniper, from Italy, gives the gin taste of pine and lavender. Sweet Spanish Orange peel provides crisp citrus flavours while
Angelica root helps to make the gin dry.

The Moroccan Coriander seed releases a lemon flavour during distilling as well as adding a spicy, slightly peppery finish.
Grapefruit peel gives an extra lift of citrus and the Cardamom pods add a spicy bite to the gin.

Care has been taken to determine the right recipe, source the finest ingredients and work with experienced distillers to produce a gin at 46% ABV.

Simon Berry, Chairman of Berry Bros. & Rudd, states:

“No.3 is unmistakably traditional London Dry Gin. By traditional we mean gin that tastes as gin should, with juniper at its heart.

We are determined that No.3 will be the last word in gin for a Dry Martini. To achieve this we asked one of the world’s authorities in the art and science of gin distillation, Dr David Clutton, as well as a panel of gin specialists, writers and mixologists to help us”.

Dr Clutton, in collusion with a team of spirit experts and distillers, spent a year refining and perfecting a recipe that would meet the traditional standards of quality that Berry Bros. & Rudd have come to expect.

No. 3 is distilled to Berrys’ recipe at one of Holland’s oldest distilleries; it is the only London Dry Gin from the distillery which is owned by a family firm that, like Berry Bros. & Rudd, has over three hundred years of experience.

No.3 refers to the address in St James’s Street, London, which has been the home of Berry Bros. & Rudd, possibly the world’s oldest wine and spirit merchant, since 1698.

The objective is for No. 3 to be at the heart of the finest Dry Martinis in the most prestigious establishments, including Dukes Hotel and The Coburg Bar at The Connaught Hotel.

Geraldine Coates, author of The Mixellany Guide to Gin, observed:

“I’m delighted to see a new gin of such quality being launched. No. 3 is a very welcome addition to the gin scene and I was very honoured to be involved in its development as a member of a panel of drinks experts who gave freely of our time to taste and comment on No.3 in its early stages.

Brilliantly, and indeed unusually, Berry Bros. & Rudd actually listened to what we said and incorporated our suggestions.”

No. 3 London Dry Gin was available at Berry Bros. & Rudd Limited from April, and through InSpirit in the UK at £32.95 for a 70cl bottle.

It will also be available in the USA through Skyy at $39.99 for a 75cl bottle.

To visit the website and find out more click here.

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