KERRYGOLD LAUNCHES UK’S FIRST EVER COMMUNAL RECIPE GARDEN
The Kerrygold Community Project brings home-grown goodness to Mile End.
Kerrygold, the butter brand owned by a cooperative of Irish dairy farmers, has launched the Community Awards, now in its second year.
As an advocate of the cooperative ethos, Kerrygold has launched the awards as a way to encourage, support and reward people all over the country that come together to achieve a common goal that brings benefits to a whole community.
There are thousands of pounds to be won.
To celebrate the awards, Kerrygold has funded a community project in London’s Mile End.
The aim is to encourage the local community to work together to create a truly unique space, tailored to their needs which all involved can be proud.
The site on Eric Estate, Eric Street hosts the UK’s first ever ‘recipe tree’.
The creative concept was inspired by the age-old Irish ‘fairy’ tree tradition where hanging items on branches were said
to make wishes come true.
The recipe tree will provide a visually striking central hub for residents to exchange family recipes which have passed down through generations and learn about different cultures and foods.
Irish born community artist Helen Sharp, who worked with East End Homes and the local community to design the space, says she is honoured that this ancient Irish tradition with a twist is the first of its kind in the UK.
Local residents submitted recipe ideas to the Kerrygold Community Awards Facebook page and residents can continue to do so over the coming months.
The raised flower beds have brought colour and a ‘natural play’ area, including a sunken tree for children to climb and explore.
Seating areas in the form of live growing benches have been designed especially by the artist so that natural herbs such as basil and chives can be grown out of the table.
Locals enjoying the community area can literally pick the herbs and add to their food during a family picnic.
Alison Palmer, Brand Marketing Controller for Kerrygold explains:
“As Kerrygold is owned and loved by Irish dairy farmers we understand what great things can be achieved by working
together and it’s fantastic to see this community coming together to create this wonderful space.
This project has brought artists, residents and housing associations together to create a unique area for all to enjoy. The end result is going to amaze passers by and we hope the residents will be proud of what their hard work has achieved.”
If you are involved in a community project, whether it is linked to area regeneration, sustainable living or the environment, you could win funding through the Kerrygold Community Awards.
for more inforamtion or to enter a project click here to visit the Kerrygold website.
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