June 30, 2010, 11:13 am

Jackpots have launched a brand new range of hand-cooked potato crisps.

The new range hope to prove why British is best when it comes to snacking.

With their bright and bold Union Jack packaging and British-inspired flavours, Jackpots are aimed at those looking to support UK farmers, reduce food miles and buy home-grown.

In five new flavours:

  • Lightly Salted
  • Roast Beef and Horseradish
  • Mature Cheddar and Spring Onion
  • Sweet Thai Chilli
  • Sea Salt and Balsamic Vinegar

Jackpots aim to bring together classic taste combinations, with a modern twist.

Produced using hand-selected spuds, all grown on a farm just outside of Colchester, in Essex, a bag of Jackpots prides itself with being filled with provenance.

Owner Robert Strathern said:

“These are premium crisps, made from exceptional quality potatoes grown on my own farm, they have strong East Anglia provenance, low food miles, fully raceable ingredients and are really delicious.”

The one hundred and fifty gram bags of the new crisps are being marketed as a sharing size and all the flavours are suitable for vegetarians.

Jackpots are currently sold through Tesco stores in East Anglia and London and are currently on promotion in Tesco during the World Cup, for 2 bags for £2.


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