HOMEPRIDE LAUNCH NEW SAUCES
Premier Foods has launched a number of new sauces under its brand name Homepride.
The expanded range of sauces aims to gain a larger share in the ‘ready meal’ market.
The new range comes under the heading ‘Vegetable Bakes’ and includes:
- Smoky Paprika
- Creamy Cheese
- Herby Tomata
The sauces have been developed by Premier Foods to be used in bakes accompanied with other seasonal vegetables, added depending on consumer choice. The new range are all available in 500g jars that retail at £1.59
Homepride is also adding another two recipe sauces to its Pasta Bake range in addition to the new Vegetable Bakes, Tomato Garlic and Chili, and Ham and Mushroom. these new sauces are available in 500g jars, which retail at £1.59.
Scott Petty, senior brand manager, said of the product development:
“Homepride has identified an opportunity to maximise family eating occasions, offering inspiration to its target market of young families with two or more children who are looking for quick, easy solutions for favourite meals”
In addition to these new sauces, the brand has introduced 500g jars of its UK classics such as Bolognese Sauce, Red Lasagne Sauce and White Lasagne Sauce
Homepride sales are currently up by 10.5%, showing their increasing popularity within the home ready meal market.
