FREDERICKS DAIRIES LAUNCH FISH AND CHIP ICE CREAM
Fredericks Dairies, the UK’s largest independent ice cream manufacturer, has produced a Fish and Chips flavored ice cream to celebrate National Ice Cream Week.
According to research by the company, vanilla is still the UK’s No.1 favourite flavour with 9 out of ten Brits opting for the traditional taste.
The company hope that the unusual Fish and Chips creation will raise awareness of the extensive choices available in the market. The ice cream was to be sampled around the UK last week and will be rolled out this summer at selected venues if results were positive to the new flavour.
Created as a homage to the UK’s favourite national dish, the ice cream is branded ‘a taste of the British seaside in a lick’.
The recipe has been specially created to include Creamed Cod Fillet ice cream in Vanilla & Pepper Batter. Accompanied by
Potato Ice Cream Chips made with Maris Piper potatoes and served with Salt & Vinegar seasoning & Lemon Wedges, on a bed of newspaper.
In the UK, ice cream sales are worth £1.3 billion with the top (non vanilla) flavours being in order of preference – Chocolate, Strawberry and Caramel. Londoners spend the most on ice cream whilst those in the North East spend the least.
As a nation the UK eat enough ice cream to fill over 5,500 Olympic-sized swimming pools each year and that is before National Ice Cream Week has started which ran last week from Tuesday 1st June.
Fish & Chips Ice Cream will join other flavours produced by Fredericks which include Lyle’s Golden Syrup Sponge, Cadbury Crunchie Blast, Vimto and Barratt Refreshers.
Last year the company won Best Ice Cream in the World for its Antonio Federici Pistacchio Gelato at the International Ice Cream Consortium Awards 2009.
National Ice Cream Week is a celebration of the taste of the British summer. At the event the Best of British beaches will be honoured in the first Cadbury Flake 99 Best Beach Awards. From Blackpool to Bournemouth and Southport to Southwold, the British public has been voting for their favourite seaside, with the winning beach announced this week.
Jenny Bostock, Consumer Marketing Manager for Fredericks Dairies comments:
“Britain has long been a nation of ice cream lovers and with a rise in UK holiday bookings this year, we think that National Ice Cream Week is the perfect way to kick off the summer holiday season.
The unique Fish & Chip flavour may sound like a surprising combination, but it tastes delicious and will certainly raise a smile with our customers.”
For more information on Fredericks Dairy, click here to visit the website.
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One Response to “FREDERICKS DAIRIES LAUNCH FISH AND CHIP ICE CREAM”
June 17th, 2010 at 12:26 pm
I’m getting interested in keeping fish and have started looking at aquiring an aquarium recently. I’d love to have some larger fish, but I’ve been advised previously that I should start with something a lot smaller. You wouldn’t have any ideas of the types of smaller salt water fish that i could start with do you? I appreciate your help