FINDUS GROUP WINS TOP EUROPEAN ENVIRONMENT AWARD

June 9th, 2010

At a ceremony in Brussels on the 2nd June, European Environment Commissioner, Janez Potočnik, announced the Findus Group as the overall winner of the “Management‟ category of the European Business Awards for the Environment.

Young’s Fish for Life programme for seafood sustainability was the programme that won the award for the Findue Group.

The Awards jury said:

“This initiative sets a benchmark for responsible fishery management, promoting and sharing best practices both locally and internationally, with strong involvement of employees and other stakeholders.”

The Findus Group is one of Europe’s largest frozen food and seafood companies of leading brands, 6000 employees and over £1.1 billion turnover.It is also the parent company of Young’s, Findus and The Seafood Company.

The Group has market leadership in Sweden, Norway and Finland and in France, where it has the strongest brand recognition of any frozen food brand.

Chris Britton, CEO of the Findus Group, said of the award:

“This is fantastic recognition for Fish for Life which places it amongst the very best environmental initiatives in Europe.

Being declared a winner underlines the point that Fish for Life is much more than just a consumer label for our products – it is a committed and multi-faceted programme intended to support genuine improvement in fish sustainability.”

The biennial awards are given in four categories and recognise European businesses that make a particular contribution to sustainable development by combining innovation, economic viability, environmental concern and social responsibility.

The winners were chosen from one hundred and forty one entries from twenty four EU and candidate countries. This is the highest number of entries since the European Business Awards for the Environment were launched in 1987.

Fish for Life was initiated in 2006 by Young’s Seafood and has since been adopted across Findus Group’s operations in continental Europe. It encompasses detailed criteria and a stringent assessment process to ensure that all fish is responsibly sourced and highlighted as such on Young’s and Findus packs through the Fish for Life logo.

The programme also drives extensive engagement work with fisheries to support best practice and long term sustainability.

The programme was the only British entry to reach the pan-European stage out of eleven UK winners named in London in March. It beat two other entries from Austria and Turkey to take the overall prize.

For more information on the EBAE Awards click here, to visit The Findus Group webpage click here or for more information on  Young’s Seafood click here.

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