FARRINGTON OILS RE-DESIGNS PRODUCTS FOR 2010
Farrington Oils has re-designed its products for 2010.
Based on the flowering rapeseed image, the new labels are a modern twist on the classic Farrington Oils’ design.
From March this year all Farrington Oils’ products were made available with the new design.
Since launching Mellow Yellow in 2005, Farrington Oils has brought four new products to market.
This brand refresh is an attempt to give the products a consistent new look, making it easier for shoppers to identify the individual Farrington Oils’ products on the shelf.
Products available are;
- Mellow Yellow cold pressed rapeseed oil,
- Mellow Yellow classic vinaigrette,
- Mellow Yellow blackberry vinegar dressing,
- Mellow Yellow honey & mustard dressing
- Mellow Yellow mayonnaise.
The change has been implemented across the whole product range and features in supermarkets and independent stores across the country.
Duncan Farrington commented on the decision to update the labelling saying:
“Changing the look of our products was not an easy choice because we have always had such positive feedback from our customers.
We wanted to make the range more accessible and slightly bolder whilst retaining the same style and essence of the brand. We are really pleased with the result and hope our customers approve of the new look whilst continuing to enjoy the same great taste. ”
Mellow Yellow rapeseed oil has the lowest saturated fat content of any commonly available cooking oil containing less than half the saturated fat that is found in olive oil. The product boasts large amounts of Omega 3 and is marketed to be used for salad dressings, while its high smoke point makes it useful for high temperature roasting and stir-frying oil.
Farrington’s Mellow Yellow cold pressed rapeseed oil retails from £4.75 for a 500ml bottle, mayonnaise retails at around £2.60 for a 240g jar and salad dressings retail at around £3.25 for a 250ml bottle.
To visit the website and find out more click here.
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