Not only have big brands like Cadbury’s Dairy Milk, Starbucks, and Sainsbury’s Coffee gone 100% Fairtrade, but every year we buy a billion pounds worth of all kinds of products with the Fairtrade mark on. (Learn more)
According to the stats, 80% of the UK population recognises The Fairtrade Mark and for them it means Quality, Deliciousness, Green-ness and Good Health, so it ticks four of the brand boxes. We’ll be hearing more about that from some exclusive quant and qual research we’ve commissioned. This qual research from 1HQ could cost you fifteen thousands of pounds, and at our Fairtrade Seminar you’ll get a your own printed report free of charge!
This is the FDIN’s third Fairtrade seminar and once again they are running it in collaboration with The Fairtrade Foundation.
If you’re not already using fairtrade ingredients, or selling some fairtrade products, then now might be a good time to take the plunge. Or if you’re already in the Fairtrade Family then the seminar would be a good update and source of inspiration.
The seminar will be Chaired by Mark Varney who is the Fairtrade Foundation’s Business Development Manager, and if anyone knows how Fairtrade can fit in with a brand’s strategy it’s Mark.
TIPPING THE BALANCE – THE ROLE OF THE FAIRTRADE FOUNDATION THEN AND NOW
Mark Varney, Head Of Business Development, The Fairtrade Foundation.
• The FAIRTRADE Mark – how it came about and what it stands for.
• Increasing the impact on producers’ lives.
• Shifting public opinioin to make Fairtrade the norm.
• Expanding business engagement from compliance to deeper commitment.
• Growing Fairtrade’s share of key markets to propel sales to a new level.
• The Fairtrade Foundation’s Future vision – 2012 and beyond.
Click here for more about The Fairtrade Foundations mission.
SAINSBURY’S – THE WORLD’S BIGGEST FAIRTRADE RETAILER
Simon Hinks – Fairtrade Specialist – Sainsbury’s.
• Sainsbury’s commitment to Fairtrade; why we do it?
• Sourcing with integrity as a Sainsbury’s value.
• The scale and the impact on Sainsbury’s business.
• Product Case Study (Red Label tea)
• Beyond Fairtrade products; The Fair Development Fund, FRICH project, FT UK and Africa.
Click here for more information on Sainsbury’s and Fairtrade.
QUANT RESEARCH DEBRIEF – CONSUMER SPENDING ON FAIRTRADE IN TOUGHER TIMES
Jonathan Banks – Research Director – Banks & Co.
• How did the recession change consumer’s view of Fairtrade?
• Is it all about cheap Private Label, and the Discounters now?
• Are we no longer worried about doing the right thing?
• Will Fairtrade suffer in the same way that organic has?
• What is the the way forward for Fairtrade?
QUAL RESEARCH DEBRIEF – FAIRTRADE AND THE ETHICAL BRAND WORLD
Claire Nuttall – Insight & Innovation Director – 1HQ
• Views and perspectives on ethical vs Fairtrade brands.
• The key needs and drivers for successful brand communication.
• Messaging that’s cutting through versus causing confusion.
• The role and effectivesness of symbols, icons and language.
• A brief semiotic decoding of the ethical brand world.
Click here for more information about 1HQ
**This report, which will build on our previous two reports, was specially commissioned by FDIN, and alone is worth thousands of pounds. You will receive a copy at the seminar.
GREEN AND BLACKS, FROM PIONEER TO BRAND LEADER
Craig Sams – President – Craig Sams & Co; Founder of Green & Black’s.
• Green & Black’s and Fairtrade – 18 years on.
• How Green & Black’s began: Fair prices and secure relationships for both sides.
• The Organic journey.
• Maya Gold, the First UK Fairtrade Product.
• A difficult birth; missed opportunities, pricing anomalies and international squabbles now resolved.
• Benefits of a Fairtrade relationship since 1994; to Green & Black’s AND the cacao producers.
• Green & Black’s today – the first global Fairtrade brand.
Click here for more information about Craig Sams
EMBEDDING SUSTAINABILITY AS PART OF THE COMPANY DNA
Alison Ward, Head of Global Corporate Responsibility, Cadbury.
• Lessons learned from the Cadbury Cocoa Partnership – farmer centered development
• Mainstreaming Fairtrade in global markets – the global expansion of Fairtrade Cadbury Dairy Milk
• Predicting and meeting future sustainability needs
Click here to find out more about The Cadbury Cocoa Partnership
COMMUNICATING FAIRTRADE VALUES.
Barbara Crowther, Head Of Communications And Policy, The Fairtrade Foundation.
• Grass roots support for Fairtrade and the Global Campaigns Movement.
• The (New) Government and other key supporters.
• The economic and social impact of Fairtrade.
• The Fairtrade Foundation’s latest communication and marketing plans.
QUALITY ASSURANCE AND CERTIFICATION – WHY FAIRTRADE’S CREDIBILITY IS SO STRONG
Pieter Cowan-Louw, Director – Flo-Cert (Certifying body).
• Fairtrade Certification history – how control became a tool to access the mainstream market.
• Certification today – new challenges in the era of big brands.
• The big R recession – juggling cost & control in this economy.
• The Low Carbon Economy – threat or opportunity for small scale farmers.
• Crystal ball – what the future holds for Fairtrade Certification.
Click here for more information on Flo-Cert
FAIRTRADE AND EATING OUT OF HOME
Jane Wakeling, Regional Sourcing Manager, Compass Group UK & Ireland.
• The role of sustainable sourcing in Compass.
• Fairtrade products in compass, case studies on on bananas, sugar, and coffee formats.
• Business proposition- why Compass has increased the Fairtrade range and why this is valuable to customers.
• Compass and The Fairtrade Activation Plan.
• The Compass Fairtrade Toolkit.
Click here for more in Compass and Fairtrade
Case study from Starbucks … Working with coffee farmers for a better deal worldwide. Click here for more about Starbucks and Fairtrade.
• Three table team brainstormings so you can work with peers on how to take forward your new ideas.
• End of the day Q & A … a chance to pose your questions to the panel of experts.
• A chance to win a Magnum of Finest Champagne.
DATE & TIME:
Doors open for early birds: 8:00 am.
Breakfast for all from: 8:00 am.
Seminar begins: 9:00 am.
Coffee/Buffet Lunch/Tea: TBC
Seminar finishes: 4:45 pmlatest.
£425 + VAT.
(Don’t let the low price fool you, we’re a non commercial best practice club and run the best attended seminars in the industry).
Staverton Park Conference Centre, Daventry, Northants. (See map)
**** SPECIAL DISCOUNTS ****
20% off the discounted price for booking two places at the same time.
30% off the discounted price for booking three places.