BRONTË LAUNCH GIANT NOVELTY COOKIES
Foodservice brand Brontë is adding two new biscuits to its hugely popular range.
Already manufactures of 4 varieties of Giant Cookies, Brontë is adding 2 new products to its range.
The brands current range includes; Flaming Choc, Choco Fudge, Fruit Oat and Triple Choc Giant Cookies and following their success within the snack market, Brontë has developed this idea further.
Taking inspiration from two of the UK’s traditionally favourite biscuits, Brontë is launching Giant Custard Creams and Giant Bourbon Creams.
The Giant Custard Cream has a crumby biscuit base and top, filled with a creamy custard centre.
The Giant Bourbon Cream has the all the features of a traditional bourbon with a chocolatey filling.
Marketed at the student and adult snack market, Giant Cookies are targeting consumers who are not wholey health-conscious or who are purchasing a snack to share with others.
The brand hope to attract consumer with their distinctive packaging, recognisable from the Brontë family, and therefore associated with a reliable brand.
Commenting on the launch of the product, Debbie Ballach, marketing manager for Brontë, said:
“This new format offers consumers something that little bit different. We are taking a unique approach to two of the nation’s favourite biscuits and our consumer tests revealed the potential popularity of these products.
Made with all butter cream fillings, we’re taking the biscuits back to their original roots.”
Weighing in at 65g each the Giant Cookies are marketable as ‘fun food’ products, selling on their novelty value as well as taste.
Ballach goes on to detail that:
“Both biscuits are made to a nut free and GM free recipe, do not contain any preservatives or additives, are suitable for vegetarians and use only the best ingredients.
Most importantly all of the range is made to a palm oil free recipe so are orangutan friendly.”
In terms of display, each outer case of the products contains two shelf-ready display trays and each tray holds fourteen cookies.
The RRP per Giant Cookie for both Custard Cream and Bourbon is 49p.
To visit the Brontë website click here.
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