GLORIOUS! LAUNCH NEW RANGE OF SOUPS AND SAUCES

June 11, 2010, 9:32 am
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Fresh soup and pasta saucebrand GLORIOUS! has announced its new range of flavours has hit supermarket shelves across the UK.

The introduction of this new range of soups and pasta sauces sees GLORIOUS! expanding its ‘light meal’ product selection.

The soups include international flavours such as Sunny Thai Chicken, Goan Spiced Tomato & Lentil and Tuscan Chicken & Orzo, while the pasta sauces introduce flavours like Big Easy Creamy Chilli Sauce and New York Alfredo sauce.

A market survey conducted by Kantar Worldpanel about the national meal occasion in the UK, commissioned by GLORIOUS!, revealed that the number of people eating soup as a meal has grown by nearly 5% since 2006, with fresh soup sales growing 16% in the last three years.

The survey highlighted that, during an average two weeks, fourty four percent of British people consume soup and would choose to eat it at least once every 5 days.

The survey, conducted amongst 11,000 participants, also revealed that although sandwiches currently lead the way in simple meals consumption, consumers are still looking for healthy and more flavorsome pre-prepared alternatives, demonstrated by 65% of the soups being consumed at lunchtime.

Mandy Taylor, Commercial Director, GLORIOUS! said:

“The first thing customers expect from a modern lunch is convenience. Thirty-three percent choose soup because it is quick to cook or easy to prepare.

With 10% of the soup chosen for variety and 14% for health, we know our consumers also appreciate diversity in their lunches and a well-balanced meal.”

Responding to the surveys results that women often aspire to a healthier repertoire of light meals, and with half the population concerned about their weight, GLORIOUS! has also launched a range of Skinny Soups.

With summer inspired flavours such as Thai Carrot & Lemongrass or Goan Spiced Tomato & Lentil, the new range contains less than one hundred and sixty calories and less than 3 percent fat per serving.

Each GLORIOUS! Skinny Soup also provides one of the recommended daily servings of vegetables, and most are suitable for vegetarians.

With its new range of soups and pasta sauces, GLORIOUS! hopes to attract a younger, more adventurous consumer into its market categories.

Simon Gamble, Head Chef, GLORIOUS!  said:

“Our recipes are all developed in-house with the finest local ingredients.

We have had experience in the food service industry for about twenty years, and our access to the finest menus, restaurants and chefs means we can offer the best knowledge, skill and ingredients for our products.”

The new range of soups from GLORIOUS! includes:

• Meal Soups – from £1.99 – Spanish Tomato & Chorizo, Sunny Thai Chicken, Malaysian Chicken, Toulouse Sausage & Bean, Indian Chicken, and Tuscan Chicken & Orzo.

• Skinny Soups – from £1.79 – Asian Tomato Rice & Ginger, Fragrant Thai Carrot & Lemongrass, Goan Spiced Tomato & Lentil, and New England Butternut Squash.

• Pasta Sauce – £1.99 – Big Easy Creamy Chilli Sauce, Diablo Sundried Tomato and Chilli Sauce, and New York Alfredo sauce.

GLORIOUS! Soups and pasta sauces are now available in the majority of Asdas, Morrisons and Sainsbury’s across the country.

For more information on the features products click here to visit the GLORIOUS! website.

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