PERFECTLY CLEAR LAUNCHES REAL FRUIT FLAVOURED WATERS
Perfectly Clear is launching its range of real fruit flavoured waters in 500ml bottles, following the success of the 1.5litre share-size bottles.
The brand revealed its latest look and five new flavours in April, securing listings in Tesco, Morrisions and Waitrose stores as well as Costco and Booker wholesalers.
The new 500ml bottles will be marketed for people on-the-go and will be available from the end of May.
Silver Spring managing director Neill Cotton said:
“Perfectly Clear offers consumers a fruity alternative to water, without the added calories and sugar. The flavoured waters are made with natural ingredients and chalk-filtered, calcium-rich spring water and will appeal to the health-conscious drinker.
Our 1.5litre bottles have been positively received by the market, and now we’re targeting consumers who want to enjoy Perfectly Clear with lunch or on their daily commute.”
The new flavours are based on English fruits; Divine Summer Fruits; Scrumptious Strawberry, Crisp Red Apple and Zingy Lemon & Lime.
The sugar-free drinks are made with no artificial colours or flavourings and are also suitable for diabetics, coeliacs, vegetarians and vegans.
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