MORRISONS LAUNCHES NEW FRESH MEALS RANGE
This week Morrisons is set to introduce ‘Dinner Made Easy’, an innovative and exclusive range of meal ideas, consisting of ready-prepared ingredients to make a fresh home-cooked meal.
Almost all British adults (98%) believe cooking is an essential skill to have, but one in ten (11%) claim they have never been shown basic cooking skills and have trouble putting the right ingredients together to make a meal, according to research* into peoples cooking habits.
With 12% of Brits feeling stressed about preparing a meal and one in four (25%) claiming they are too busy to cook, Morrisons new Dinner Made Easy range provides shoppers with fresh, inspiring dinner solutions. Each meal takes less than 20 minutes to cook and comes with simple cooking instructions for every stage.
For just £5, the meals feed two people, giving great value to shoppers looking to make the step towards home-made meals using fresh ingredients. Hannah Munns, Dinner Made Easy Buyer for Morrisons comments, “Our shoppers love to cook, yet admit they are usually time-short during the week and welcome anything that helps them prepare quick and tasty meals, as such this range has been designed specifically to answer their needs.”
“More hands-on than a ready meal, all of the fresh ingredients for the Dinner Made Easy meals come in one pack and the majority of the meals can be cooked together in one pan, so not only is it great quality food but saves on the washing up as well – we are sure our customers will love this new culinary experience.”
The new delicious Dinner Made Easy range consists of different cuisines including; Spanish, Indian, Italian, Thai, Chinese and classic British dishes. Each meal also has its own special recommended wine match which has been carefully selected by Morrisons Master of Wine, Arabella Woodrow.
Dinner Made Easy is launching in 89 selected Morrisons stores with a £5 promotional price (normally £6).
Dinner Made Easy Dishes;
Chicken with Cheese, Ham and Leek with Saute Potatoes
Beef Stroganoff with Rice
Sweet Chilli Prawn with Noodles
Penne with Meatballs and Mozerella
Chicken Fajita
Red Thai Chicken Curry with Rice
Chicken and Chorizo with Rice
Chicken Jalfreizi with Rice
*Research of 1,647 British adults conducted by www.caterer.com
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