MARCO PIERRE WHITE FRONTS TURKET CAMPAIGN
UK families are being encouraged to make turkey the meat of choice in their kitchens with the launch of a new campaign – Change Your Meat Not Your Menu.
Change Your Meat Not Your Menu aims to inspire cooks and in particular Mums to swap to turkey in their weekly meal planner.
Turkey is high in protein as an alternative to other meats. It is versatile, tasty and perfect for everyday meals, and turkey breast meat is also low in saturated fat.
Recent research shows that turkey can be easily substituted in eight of the UK’s favourite meals. By simply swapping turkey in place of another meat in a dish, such as spaghetti bolognese just once a week, the consumer could reduce their saturated fat intake by up to two thirds (11g) per portion.
Celebrity chef, Marco Pierre White will front the campaign alongside Olympic gold medallist, Rebecca Romero and nutritionist, Dr Carrie Ruxton. Collectively known as the “Talking Turkey Taskforce”, the trio today launched www.ChangeYourMeatNotYourMenu.co.uk.
Supported by turkey company, Bernard Matthews Farms, the site shows users just how simple it is to swap to turkey with cooking tips, recipe suggestions, nutritional information and active lifestyle hints.
An interactive “sat-fat calculator” can help families calculate how much they can reduce the saturated fat in their diet just by swapping their usual meat for turkey, once or twice a week.
Commenting on the campaign, Rebecca Romero says,
“It’s important for me to eat healthily to help me get the most from my training but I like to enjoy my food too. For me, turkey is the perfect protein – turkey breast is not only low in saturated fat but it holds the flavour of spices, herbs and sauces really well so not only is it tasty but it’s easy to incorporate into my diet”.
Marco explains why he is encouraging the nation to eat more turkey stating,
“Turkey is the nation’s favourite roast on the most important family day of the year, so why not all year round? Turkey has more flavour, more texture than chicken, but for many the only association with turkey is Christmas or Easter, which is down to tradition and nostalgia.
Consumers traditionally roast turkey but there are many other ways to prepare this majestically delicious bird. I want to show the great British public how perfect the great bird is for today’s modern lifestyles – as it is versatile, healthy and affordable.”
To visit the site for more information click here.
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