GINSTERS INTENSIFIES FOOD TO GO NPD
Ginsters, the UK’s leading savoury pastry brand, is expanding its range of snacking products to drive much needed value growth into the category. Focusing on 2-pack solutions and the popular snack bar range, the end of April will see the launch of snack Original Cornish Pasties 2-pack, sausage rolls 2-pack and mini Ploughmans Pork Pies 2-pack, plus an exciting Sweet Chilli addition to the bars range made from 100% British pork sausagemeat wrapped in breadcrumbs and filled with sweet chilli sauce.
Giving retailers a strong arsenal with which to capitalise on the upcoming summer snacking opportunity, this collection of delicious new SKUs is perfect for ‘on the go’ snacking and sharing occasions throughout the season.
Head of Brand Marketing for Ginsters, Andy Valentine, comments:
“Summer snacking and sharing presents such a huge opportunity for retailers as consumers engage in more days out, picnics and generally more time away from home. Our aim is to build a comprehensive range of quality snacking and sharing products to help retailers meet the needs of consumers over this busy period. Taking favourite products from our range, such as the Original Cornish Pasty and Sausage Roll, and making these available in snack-size versions, helps to build versatility as well as growth into the range.
“The success of our pork pie range, with its variety of pie and pack sizes, serves to demonstrate how well varying formats can work for snacking occasions. Our loyal consumers have already shown a real liking for the delicious Ploughmans Pork Pie, containing Red Leicester Cheese and pickle, and these handy new mini snack packs are set prove just as big a hit.”
Ginsters recently launched its new national TV campaign as part of a £3.5m media investment for 2010. The ad communicates a “properly filled with quality local ingredients” message in line with the brand’s well-established ‘Real Honest Food’ positioning. Ginsters is proud to support British farmers and to be able to say that it uses only fresh British meat in its products.
SKUs/RRPs:
*pricing is at the sole discretion of retailers
- 2pk Snack Cornish Pasties £1.29
- 2pk Mini Ploughmans Pork Pies £1.49
- 2pk Snack Sausage Rolls £1.49
- Sweet Chilli Bar £1.59
Related posts:
- GINSTERS LAUNCHES NEW LARGE, SPICY, PORK ROLL
- GINSTERS ADDS NEW FLAVOUR TO ITS AUTUMN RANGE
- GINSTERS HELPS SHOPPERS CELEBRATE ON THE MOVE WITH FESTIVE SANDWICH RANGE
- Ginsters enters ready meal market
- GINSTERS LAUNCHES NEW CORNISH BARA
- GINSTERS ADDS NEW WRAPS VARIANTS
- GINSTERS UNVEILS NEW CHRISTMAS RANGE
- GINSTERS COMPLETELY REFRESHES ITS SANDWICH RANGE
