CONSUMERS MAY BE RETURNING TO EATING OUT MORE
It seems that the recessionary trends of online recipe forums, home cooked meals and cutting back on luxuries could be a thing of the past, with 67% of Londoners saying that they eat out at least once a month.
Almost half of Londoners (46%) eat out at a restaurant or get a take-away at least once a week and this figure rises to 76% for 18-24 year olds. However when looking at favourite types of restaurant, a clear gender divide emerges. 20% of men in London cite Indian cuisine as their preference, in contrast to only 13% of women opting for a curry as their favourite meal. Italian food is the food of choice for London women, with 22% choosing Italian as their favourite type of restaurant.
British food is worrying low down on the list for younger generations, with only 4% of 18-24 year olds choosing home-grown specialities as their meal of choice. The tradition of British food is appreciated more by older generations, with 21% of over 55s in London opting for British cuisine as their favourite type of restaurant.
The rise in popularity of discount vouchers may have contributed to the increasing numbers of Londoners who enjoy a meal out on a regular basis. 61% of respondents use vouchers to get money off their meal in restaurants and almost three quarters (73%) of 18-24 year olds use the voucher schemes.
When choosing where to eat out, it seems that reviews are an important part of the decision making process. 60% of Londoners read reviews before visiting restaurants, with websites such as toptable, Square Meal offering a real insight into the opinions of diners. Women place more importance on reading reviews than their male counterparts (perhaps because they do most of the organising), with 64% of London women reading reviews compared to 55% of men in the capital.
All figures, unless otherwise stated, are from YouGov Plc. The survey was carried out online. Total sample size was 2,654 London adults. Fieldwork was undertaken between 3rd and 5th May 2010.
YouGov’s London Omnibus interviews 1,000 London adults aged 18+ on a weekly basis.
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