BREAKFAST COMPANY MOMA IS RE-POSITIONING THE BRAND
MOMA Foods, the London based healthy breakfast company will be re-branding its packaging for the fist time since launch in 2006. The new packaging launching at the end of this month, is aiming to deliver a clearer more succinct message to its customers whilst communicating the ‘MOMA Mission’. Hoping to revolutionise breakfast on-the-go and banish bad habits – MOMA are certain its new packaging will do the job.
Tom Mercer, an ex-management consultant, founded MOMA foods in 2006 with a recycled filing cabinet on wheels in Waterloo Station. Since then, MOMA has gone from strength to strength boasting listings in Waitrose, and Selfridges as well as eight London train stations including Victoria and London Bridge and onboard selected Virgin Atlantic flights.
Supported by famous London design agency Pearlfisher, Moma wanted to ensure that the branding really did justice to the product. Founder, Tom Mercer adds: “Our product is totally unique, and we need to be really clear when communicating what it is – we’re positioning ourselves firmly as ‘The Best Breakfast’ and using a bold but natural design to reflect the quality natural ingredients”
As well as new packaging, the breakfast company will also make a slight change with the MOMA Jumble now becoming the MOMA Oatie Breakfast and the MOMA Oatie being a MOMA Oatie Shake. EachOatieHodgepodgeWildBerryAppleAndPeachRedCherry healthy breakfast contains the best quality wholegrain jumbo oats soaked in apple juice, low-fat probiotic yoghurt and fruit.
· MOMA foods is available from eight London stations: Charing Cross, Euston, Liverpool St, London Bridge (1), Waterloo (2) and Victoria and stores including Selfridges, selected Waitrose, John Lewis Foodhall Oxford street and Bluewater, online from Ocado.com, pod cafes and onboard selected Virgin Atlantic flights and major Contract Caterers.
* Prices start from £2.
· Healthy – Low fat (less than 3g per 100g is considered low fat), on the way to 5 a day and probiotic yoghurt to aid digestion.
· Natural – No added flavours, colours or preservatives
· Energy – Wholegrain oats help control cholesterol, low GI means they are absorbed slowly by the body helping you stay full for longer.
· Delicious – we have 100’s of quotes!!!
* Visit www.MOMAfoods.co.uk for further information on the full range available.
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