BELVEDERE VODKA LAUNCHES PICK GRAPEFRUIT FLAVOUR
Belvedere Vodka introduces Belvedere Pink Grapefruit, the brands latest innovation in its line of maceration vodkas including Citrus, Orange and Black Raspberry.
Belvedere Pink Grapefruit is distilled from whole pink grapefruits – a first for Belvedere Vodka. The Argentinean grapefruits are combined with fresh ginger and Spanish spring lemons to produce a citrus finish.
Belvedere Pink Grapefruit is designed to be enjoyed chilled, or combined with complementary mixers such as cranberry juice, tonic water and even carbonated colas. In addition, Pink Grapefruit is distilled to accompany Pan-Asian and Mediterranean cuisines.
Belvedere Pink Grapefruit is 40 percent alcohol by volume (ABV) and exhibits a medium bodied feel that contains notes of grapefruit, ginger and lemon. There are no artificial additives in Belvedere Pink Grapefruit, making it an all-natural drink.
Charles Gibb, president of Millennium says
“We are excited to introduce Pink Grapefruit to our hugely popular range of Belvedere Vodka Macerations. Pink Grapefruit is an interesting and innovative combination of sweet citrus and spicy ginger, making it the perfect summer cocktail complement.”
Maceration is the artisanal process Belvedere uses to create the world’s best super premium flavoured vodka. The process uses only natural ingredients, drawing out the flavours from fruit peels, flesh and flowers, combined with super premium vodka and technical expertise.
Unlike artificially flavoured vodkas, sugar, glycerine and other hidden enhancements are not added to Belvedere’s macerations.
To celebrate the launch of Pink Grapefruit, Belvedere Vodka is collaborating with internationally renowned fashion designer, Matthew Williamson, to create a limited edition kaftan inspired by the newest maceration.
Available exclusively at Matthew Williamson boutiques Matthewwilliamson.com, the kaftan will be modeled by muse and MisShapes band member, Leigh Lezark. Leigh is set to appear in the campaign and co-host the Belvedere Pink Grapefruit launch party in New York City in May 2010.
Claire Smith, Head of Spirit Creation for Belvedere Vodka states that
“Maceration of the whole fruit has delivered an impressive hit of succulent, ripe grapefruits. This combined with exotic ginger and sweet and uplifting spring lemons creates a truly refreshing vodka that is the perfect base for a variety of cocktails and served chilled, neat or over ice.”
Belvedere is available in high end nightclubs and restaurants around the world and at all fine wine and spirits retailers.
A 70cl bottle retails at £40.
For more information click here to visit the website.
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