ATKINS JOINS FORCES WITH SUPERDRUG
Atkins, a food brand within in the weight controlled nutrition category, is now available from high street health and beauty retailer Superdrug for the first time.
The new listing runs alongside its continued and successful relationship with retailer Boots.
A cross section of the Atkins brands, including Day Break, Advantage and Endulge were introduced in 585 stores during May 2010.
The Atkins range is popular not only with those who follow the “New Atkins Nutritional Approach”, but also with those who are looking for an alternative low sugar or high protein nutritious snack.
Peter Valentine, managing director of Atkins UK, explains:
“Superdrug is the second largest health and beauty retailer in the UK and has a very loyal customer base. Our listings will introduce the Atkins range to new consumers who are looking to regulate their weight, as well as making it even easier for existing followers to pursue and maintain a healthy balanced, low carbohydrate diet.”
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