ALLINSON FLOUR LAUNCHES NATURE FRIENDLY FLOUR
Allinson Nature Friendly flour is 100% British and prides itself on caring for the environment.
The new flours are milled from Conservation Grade™ wheat from farms which demonstrate their dedication to helping wildlife flourish.
The way in which this product exercises its environmental responsibility, allowing it to adopt the title ‘Nature Friendly’ is by; growing wildflowers and building ponds, erecting bird and bat boxes for nesting, planting hedgerows and trees to protect essential food sources eg wild berries and prohibiting the use of harmful agro-chemicals.
Creating the right habitat for wildlife to flourish helps to provide a more balanced and sustainable environment allowing crops to be pollinated naturally. In turn this provide a sustainable environment for the future as there is regularly five times more wildlife on Nature Friendly Farms.™
In aid of promoting the new flour consumers are invited to log on to the Baking Mad webpage to find recipes, step-by-step instructions and tips for both beginners and the more experienced baker.
Allinson Nature Friendly flours are available now at Asda, Morrisons and The Cooperative, priced at around £1.19.
For more information and recipe ideas click here to visit the Baking Mad website.
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