KETTLE CHIPS LAUNCHES NEW FLAVOUR FOR SUMMER
Kettle Chips is introducing a new seasonal Sweet Red Pepper Salsa flavour to its range of delicious, hand cooked chips which is ideal for the barbecue and picnic season this summer.
Packaged in a distinctive red and orange bag to create on-shelf stand out, Sweet Red Pepper Salsa is the latest seasonal edition from Kettle Chips. The unique taste of this summer seasoning conjures up the natural fresh flavour of tomatoes, onions, herbs and a hint of garlic, blended with the lovely sweet notes of bell peppers.
Kettle Chips Marketing Director, Andrew Slamin, says:
“The Seasonal Editions play a key role in delivering flavour innovation in the category and generating consumer excitement. Sweet Red Pepper Salsa will give a seasonal boost to our strong core range. KETTLE® Chips was the fastest growing Top 10 bagged snack brand in 2009*, and our sales are up over 7% year-on-year, ahead of the rest of the market**. Retailers can take part in this success – stocking KETTLE® Chips will deliver additional sales as the brand is a major driver of overall category growth.”
As with all Kettle Chips, Sweet Red Pepper Salsa are hand-cooked in sunflower oil and seasoned with authentic ingredients. No artificial colours, flavours, preservatives or MSG are added to the process.
The new flavour, available in 150g bags for sharing, will be phased into stores during April and available until September 2010.
Source: *Nielsen Total Market Data measuring 12 months to w/e 26th December 2010 ** The Grocer Bagged Snacks Review, 19th Dec 2009, in association with Nielsen.
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