INFINITE COOKIE RECIPES WITH CRAIGMILLAR FOODSERVICE COOKIE MIX
Bakery ingredient specialist, CSM United Kingdom, has launched a new creative cookie mix designed to give bakers complete flexibility and unlimited variety in their cookie menu with the simplicity of a single mix.
Offering consistently good results every time, the flexibility to make many different cookie types and ‘just add water’ ease of use, the new Craigmillar Cookie Mix is said to be ideal for bakers who want to be a little more creative with recipe variations and portion sizes.
Growth levels in the market of 10.5%* value and 18.2% volume indicate that the consumer’s love of cookies is still growing strongly giving clear profit opportunities for bakers – particularly when they can easily create cookies that are a little bit different or create variety cookie packs, button sized ‘cookies for kids’ or something a little ‘cookie’ like a cookie kebab made of alternate cookies and marshmallows.
The makers say ‘At CSM United Kingdom our aim is to develop ‘smarter products’ that help bakers confidently achieve consistently good results, products that maintain profits through minimal wastage and products that release the baker’s time to enable them to maximise their creativity and effectively manage business potential.
Using the combined experience we already have in our Readi-Bake frozen cookie doughs and our expertise in creating some of the market leading Craigmillar cake mixes, our development team have created a totally new cookie mix for bakers looking to secure added value cookie business. Says Norman Chappel, Development Manager, CSM United Kingdom.
With this new mix you control the portion size of your cookies. You control the unit cost of your cookies by varying the amount and type of inclusions. You even have the option for soft and chewy or more crumbly cookies – all from one mix. The easy to use, just add water mix offers short mixing and baking times that make it quick to create a range of recipes to suit every price point. At CSM we believe we have developed a smarter mix for smarter bakers!’ explains Norman Chappel.
For recipe ideas visit www.csmglobal.com/uk.
*Data source: Kantar Superpanel, 52 w/e 21st February 2010
CSM (United Kingdom) Ltd is Britain’s leading supplier of bakery ingredients, frozen and ambient bakery products. With over 135 years of innovation, the company provides in-store, foodservice and craft and plant bakeries with a whole range of ingredients and products from its five hero categories; bread ingredients, cookies, icings & toppings, cake mixes and doughnuts.
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