COINTREAU FAMILY RECEIVES CUISINE AWARD
Le Cordon Bleu has announced that its President and CEO, André Cointreau, will be awarded the Lifetime Achievement Award by the International Association of Culinary Professionals (IACP) on April 22, 2010 in Portland, Oregon USA.
This award recognises Andre Cointreau’s lasting contributions to the culinary industry and his continuing commitment to the culinary arts as a lifetime career.
André Cointreau is a direct descendant of the founding family of the Cointreau liqueur and Rémy Martin Cognac, and in1984 after a battle for the liqueur magnate among the controlling families, he struck out on his own and acquired Le Cordon Bleu, the world’s oldest cooking school, from a family friend. André Cointreau’s influence in global food and hospitality is far-reaching and his passion for food and drink now sees him in a much respected, worldwide career, managing the Le Cordon Bleu cooking empire.
André Cointreau took on the original school in Paris and it’s London counterpart and, through incredible vision and a very ‘hands-on’ approach to the business, he has turned these two schools into a global culinary brand, with 35 schools in 15 countries.
Over 20,000 students from 75 countries attend each year and additional activities by Le Cordon Bleu include the development of restaurants, bakeries and tea salons, a range of gourmet products, cooking magazines and cookbooks which have sold over 8 million copies in the last 10 years.
The success of the London school has meant that, to cope with the demand, Le Cordon Bleu has purchased No 15 Bloomsbury Square as the site for a new London school which will be open in January 2012.
This commitment to the UK supports André Cointreau’s view that cooking in Britain has gone through a revolution and London is the most exciting city in the world now for food.
André Cointreau has very strong views on the UK food industry; He feels it has come of age and over the last few years and there is now a huge demand for better education in technical skills and information/access to the best ingredients.
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