BOTTLEGREEN DRINKS LAUNCHES STILL RANGE
Bottlegreen Drinks Co is launching bottlegreen Still: a new range of natural ready-to-drink still products aimed specifically at the adult on-the-go market. The range, Bottlegreen’s first ever convenience products, will be presented in 330ml, clear PET bottles and will be available in three natural, popular flavours: Pomegranate & Elderflower, Apple & Ginger, and Elderflower.
The 330ml serving contains half the RDA of vitamin C for an adult, and much less sugar than fruit juice, bottlegreen Still will attract the health-aware consumer who is looking for natural refreshment on the go.
”The new range was created by the same master blenders who craft our popular cordials and pressés, using the same skills and techniques we have perfected over 21 years, so consumers can be assured that this next generation of Bottlegreen drinks offers the same quality, taste and refreshment they have come to expect from our products,” states Simon Speers, Managing Director of Bottlegreen Drinks Co.
Simon continues: “The PET bottle is a real first for us and we looked at various designs, shapes and styles of bottle before we found the right packaging that we felt complimented the quality and character of the product. PET is a must if you want your product to break into the on-the-go market and we believe that the bottlegreen Still range will help broaden our appeal in the convenience market as a whole.”
bottlegreen Still Apple & Ginger, bottlegreen Still Pomegranate & Elderflower, bottlegreen Still Elderflower contain no artificial colours, flavours, sweeteners or preservatives and are available to retailers from 15 February in cases of 12 X 330ml, the products are ambient with a shelf life of 9 months.
To date listings have been confirmed with Sainsbury’s (now), Waitrose (April) and OneStop (April) with an RRP £1.29.
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