TASTES OF ANGLIA’S 16TH FEAST EAST EVENT 4TH – 6TH MARCH

March 3rd, 2010

Tastes of Anglia will be holding its 16th Feast East event from 4th-6th March, kicking off with a dedicated trade day on the 4th.

The show has grown 166% since it started in 1994, making it a great opportunity for local buyers and deli owners to get their hands on some innovative, local products.

The trade day always aims to give buyers the opportunity to test new items before they appear in mainstream retail aisles, but this year the organisers are promising ’even more variety and diversity’. Over 90 exhibitors (30% of which are new) will be pitching to approximately 800 expectant food outlets. All will be showcasing food and drink from the six counties: Norfolk, Cambridgeshire, Suffolk, Bedfordshire, Hertfordshire and Essex.

“We’re really proud of the show’s relationship with innovative and new products. Buyers tell us that Feast East often gives them their first ’bite of the cherry’ when it comes to discovering an unfamiliar, or as yet unseen, product. It’s crucial this association continues, which is why we’ve got even more producers on board this year,” says Julie West Chief Executive.

Among these are Seymours of Norfolk and its ’on tap’ PYO customer bottling of oils, vinegars, dressings and sauces; The Cake Shop with its hand crafted baking techniques and The Chilli Company showcasing its chilli jams, chutneys, jellies, ice creams and sorbets for the first time. “The show is attracting an increasing amount of interest from both high quality independents and many of the top multiples. They see it as a low cost, convenient opportunity for businesses to move forward,” adds Julie.

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