PRIMULA PROMOTES LIGHT CHEESE SPREAD
Popular squeezy cheese brand Primula is bringing guilt-free snacking to cheese lovers across the country with the launch of its new light cheese spread.
The new light spread boasts 40% less fat than the original cheese tubes while still delivering that much loved cheesy Primula flavour. Containing 20% fewer calories than extra light vegetable spreads*, Primula Light Cheese Spread is a tastier and lower calorie alternative to swirl on toast, bagels, crispbreads or whatever takes your fancy.
In addition to its sumptuous snacking possibilities, Primula’s new light cheese brings simplicity, versatility and convenience to your kitchen through a range of mouth watering recipes limited only by your imagination. From a calorie conscious kick in soup and mashed potato to a quick cheese sauce for pasta dishes or cheesy risotto stuffed peppers, the possibilities are endless.
Primula’s unique no fuss tube sports a star shaped nozzle making it perfect for piping to make sophisticated party foods such as scooped out cherry tomatoes, mini jacket potatoes, blinis and a host of other canapés. A twist top closure keeps the cheese fresher for longer so you can enjoy your latest squeeze for up to 14 days after opening and even take it to work or on day trips without any mess.
Whether for a tasty snack, quick fix meals or an elegant party piece, Primula Light Cheese Spread is a tasty way to help keep calories down. Like all products in the Primula Cheese range it is a good source of calcium, high in protein and contains no artificial colours, flavours or preservatives. As a pasteurised product it is also suitable for mums to be, who still require a healthy balanced diet.
Retailing at just £1.18, it joins five other delectable flavours including original Cheese, Cheese and Ham, Cheese and Chive, Cheese and Prawn, Smokey Cheese tubes and a Primula cheese tub. Profits are donated to charity through The Kavli Trust, a charitable organisation and owner of Primula meaning there is the added bonus of knowing you are helping to support good causes whenever you buy the Primula Brand.
For some great Primula Cheese recipe ideas or for further information please visit our website at www.primula.co.uk
*compared to Flora Lighter than Light 18% vegetable fat spread.
About Primula
Primula Cheese is a leading family brand with a range that consists of original Cheese, Cheese & Chive, Cheese & Ham, Cheese & Prawn and Smokey Cheese tubes and Primula Cheese in tubs. The latest innovative addition to the range is Primula Deli Soft Cheese.
The recipe for Primula’s famous spreadable cheese is a closely guarded secret. The original recipe was created in 1924 by Olav Kavli in Bergen, Norway and is still used today at the Kavli factory in Gateshead over 80 years later. Primula has resisted the move taken by other brands into cheaper, reduced cheese recipes and has geared its marketing effort to celebrate its high cheese content, quality ingredients and versatile usage. 2009 saw the brand grow by 20% in volume as consumers rediscovered its convenience, value and versatility for all the family.
Kavli Ltd manufactures a range of spreadable cheese and dips from its Gateshead site under the Primula brand. The company also owns Castle MacLellan Foods, based in Kirkcudbright, proud makers of exquisite Scottish pates made from the finest local ingredients.
Kavli is fully owned by the Kavli Trust which supports charities both in the UK and abroad.
Please visit: www.primula.co.uk for more information.
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