March 25, 2010, 1:13 pm

The final judging to choose the winner of the FAIR Trophy (Foundation for Allergy Information and Research) for the best freefrom food in 2010 and the Innovation Award for the best, most interesting and most innovative new freefrom products in 2009/2010.

Over 1,000 products have been whittled down to a shortlist of 200 covering 15 categories including not only the expected (gluten-free breads, cakes or biscuits) but gluten and dairy-free ready meals, scones, sweet tarts, Bakewell’s and cake bars, Christmas foods and, for the first time, gluten-free beers!
For the full shortlist see

Judges will include Simon Wright, chair of judges for the Q Awards, the Food and Drink Innovation Network ‘s Jeffrey Hyman, Jane Suthering, president of the Guild of Food Writers, Not Just Food ‘s Jane Milton, Michelle Berriedale-Johnson, editor of and other members of the Foodsmatter judging team.

Products will be judged not only on their taste (although their taste is, of course, crucial) but on their packaging, the number of allergens that they exclude, their nutritional profile and how difficult it is to manufacture that specific food freefrom. (For example, while it is relatively easy to create a successful gluten and dairy-free fruit cake it is very much more difficult to create a fresh gluten-free bread.)

The FreeFrom Food Awards, now in their third year, are the only industry awards that celebrate excellence in this rapidly expanding sector which is anticipated to reach a turnover of around £300 million in the UK and $2.6 billion worldwide by 2012.

The awards were started by, the very successful website and information source which logs over half a million hits on its 3,000 plus pages every month and includes the only dedicated site covering all aspects of freefrom food (

The awards will be presented by Antony Worrall Thompson on April 21st at an eagerly anticipated freefrom networking event at the Canal Museum behind King’s Cross.

Main sponsors for the 2010 FreeFrom Food awards are Tesco.
The Innovation Award is sponsored by Livwell (

Category sponsors include:
Delamere Dairy – Plant milks, spreads, yogurts & cheeses (
Genon Laboratories – Gluten-free breads and bread mixes (
Dietary Specials – Gluten-free pasta (
Mrs Crimbles – Gluten-free sweet biscuits and cookies (
Pure Spreads – Gluten/dairy-free cakes, muffins, brownies and mixes (
Swedish Glacé – Gluten-free puddings, sweet pies and desserts (

For more on freefrom food in general go to

For more on allergy and intolerance go to


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