FIREFLY LAUNCHES NEW VARIANT
Following a nationwide competition to design their next drink, Firefly Tonics, the producers of 100% natural energy drinks has launched the winning ‘Britannia’ design exclusively with top London retailer, Selfridges.
Britannia, the truly British recipe designed by Nottinghamshire girl Holly Siddons, will be available to consumers from 15th February 2010 and will roll out thereafter across other retail stores nationwide in March.
Made from a delicious combination of fruits from Holly’s local area including Bramley apples, blackberries and raspberry, Britannia is the fifth flavour to be joining the 100% natural range of energy drinks.
Currently at university studying a bachelor of zoo biology, Holly was elated when Firefly announced her as the winner.
“The inspiration behind Britannia came from my love of the British countryside. I was absolutely over the moon with excitement to hear that the public had embraced my patriotic design and flavours by choosing Britannia to be the new drink for Firefly. To see my design on the shelf will be such a surreal moment and my boyfriend is just as excited as he is the man on the front of the bottle!” enthused Holly.
Marcus Waley-Cohen, Founder of Firefly Tonics adds: “We’re excited to be launching exclusively with Selfridges. As one of the great flagships of British retailing it’s the perfect place to launch Britannia. The retro Union flag design is really ground-breaking and we’re confident that the drink itself is one of our best yet.”
In line with Firefly’s ethos of ‘getting the most out of life’, Britannia encompasses an all natural list of ingredients which is bottled in white glass, the most widely recyclable material. Continuing their environmental conscience, Firefly’s branding is a sleeve with a perforated strip making it easy to peel off and recycle – something that the brand is passionate about and encourages their customers to think and act the same way.
Firefly Britannia is available exclusively at Selfridges from 15th February until 15th March 2010. After this exclusive period, Britannia will then be available nationwide from Waitrose, Ocado, and Wholefoods.
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