FDIN / Mintel GNPD INNOVATIONS CLUB
Here is this week’s featured product from the FDIN / Mintel GNPD Innovations Club. While Mintel GNPD itself scans the globe on a daily basis for new food & drink products and collates them into the world’s largest New Products Database, the Innovations Club members receive a quarterly selection of actual products which are specially gathered and categorised for sampling in the office or lab.
According to the Mintel Report Gin, White Rum and Other White Spirits – UK -March 2009, consumers in the UK have become more concerned with the quality of ingredients and health benefits in their food and beverages, which has in turn driven growth for premium goods with provenance.
This has led to an above average growth rate in the super-premium white spirit sub-category as consumers in high socio-economic groups with expensive tastes demand superior spirits.
Capitalizing on this trend, in the UK, Park Place Drinks has launched Q Tonic Superior Tonic Water.
The tonic water positions itself as the perfect pairing for premium spirits.
This is an industry first, as there are currently no premium options among tonic waters.
Q Tonic Superior Tonic Water is organic, and incorporates unique ingredients with provenance such as quinine from the Peruvian Andes and organic agave from the Mexican countryside.
With 60% fewer calories than regular tonic water, all natural ingredients, no high fructose syrup and an 85% lower glycemic rating than other tonic waters, Q Tonic water is well positioned as a better-for-you, premium mixer. Priced at 11.05 Euros, the product maintains its exclusivity as not everyone would be able to afford the steep price.
Product Description
Q Tonic Superior Tonic Water is now available in the UK. This product contains natural ingredients including natural quinine from Chinchona Park from the Peruvian Andes. It is sweetened with organic agave nectar.
About Mintel GNPD:
The Global New Products Database monitors product innovation and retail success in consumer packaged goods markets, worldwide. The GNPD offers unrivalled coverage of new product activity for competitor monitoring, category awareness and new product idea generation. Over 20,000 new products are added every month, from 49 countries worldwide, ensuring users receive maximum coverage, reliability and accuracy. GNPD is much more than just a database – it’s a premium partnership. Our clients praise our first-class global service and commitment to ensuring our clients constantly realise the full power and impact of GNPD throughout their NPD process, and beyond.
The Global New Products Database monitors product innovation and retail success in consumer packaged goods markets, worldwide. The GNPD offers unrivalled coverage of new product activity for competitor monitoring, category awareness and new product idea generation. Over 20,000 new products are added every month, from 49 countries worldwide, ensuring users receive maximum coverage, reliability and accuracy. GNPD is much more than just a database – it’s a premium partnership. Our clients praise our first-class global service and commitment to ensuring our clients constantly realise the full power and impact of GNPD throughout their NPD process, and beyond.
For more information on the FDIN / GNPD Innovations club, plus a preferential rate for joining, click here to email us.
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