ENGLISH WINES LAUNCHES CAMPAIGN RUN-UP
Over the course of the next few months, English Wine Producers (EWP) will be presenting activities and launching information to highlight the UK wine industry, from the release of the new vintage wines to outlining the industry’s new labelling changes.
The highlight of the industry’s calendar is the St George’s Day Trade & Press Tasting, taking place this year on Friday 23rd April at Chelsea Football Club.
This is the showcase event for the UK wine industry, with EWP members’ wines highlighted alongside smaller, boutique wineries from the country’s six regions. The tasting will launch new vintages and wines and provide an opportunity to meet many of the producers and other representatives from the industry, as well as meet new faces and wines released for the first time. Additional features will include the launch of English Wine Week 2010.
English Wine Week will this year run from Saturday 29th May – Sunday 6th June, incorporating the Spring May Bank Holiday (the last weekend in May).
Seasonally this is an ideal time to look to promote English wines either in store or in house, with new vintages and wines coming on stream and looking forward to the summer months ahead. Vineyards will be geared up to attract visitors and look to opportunities to link in with trade customers to highlight English wines to an ever increasing interested consumer audience.
Joining EWP this year and new to the market is sparkling wine estate Gusbourne. Based just outside Appledore in Kent, 10km from the south coast, Gusbourne Estate comprises only the traditional varieties planted on 20 ha, spread across 3 distinct plots. Owned by Andrew Weeber, whose passion for wine extends all the way back to his South African roots, Gusbourne is run on a day-to-day basis by Plumpton-trained Jon Pollard.
Gusbourne’s first vintage releases, to be presented at the EWP Trade Tasting on 23rd April, will be from 2006, with a little over 5000 bottles each of Brut (Pinot Noir, Pinot Meunier, Chardonnay) and Blanc (100% Chardonnay). Production has increased for subsequent vintages, and a groundbreaking new winery is planned for the near future.
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