BELVOIR FRUIT FARMS LAUNCHES NEW FLAVOURS

March 26th, 2010

Cranberry.low-resFuelled by a 20 per cent uplift in sales and a growing demand for natural, additive free drinks, Belvoir Fruit Farms is launching five delicious new cordials and pressés.  MD Pev Manners commented: “Innovation is really important to keep driving the sector forward and this year we have tried to challenge the norm with some twists on old favourites.

The new variants are:

• Belvoir Blackcurrant & Cox Apple Cordial (50cl, RRP £4.25): With over 1/2lb of ripe English blackcurrants and the juice of three Cox’s apples in each bottle, this cordial has a full bodied intensely rich fruity taste – almost a pudding in a glass! Launching in Asda in February followed by other outlets.

• Belvoir Cranberry Cordial (50cl RRP £4.25): This medium dry blend of cranberry, blackcurrant and blueberry juices gives this cordial a lovely mellow gentle taste. Launching in Asda in February followed by other outlets.

• Belvoir Raspberry Lemonade Pressé (75cl & 25cl RRP£2.70 & £1.60) This tastes as gorgeous as it looks. A lip-smacking blend of real raspberry juice and real lemon juice and lightly sparkling Belvoir spring water gives this drink a fresh zingy taste. Launching in Asda followed by other outlets.

• Belvoir Organic Orange & Jasmine Pressé (75cl & 25cl RRP£2.70 & £1.60): Quench your thirst with this sophisticated zesty blend of real orange juice, lime juice & lemon juice with a hint of fragrant Jasmine. 25cl launching in Starbucks in late February or early March.

• Belvoir Apple & Melon Pressé,(75cl, RRP £2.70): Cool yourself down with this deliciously sweet lightly sparkling pressé made using real apple and honeydew melon juices blended with a hint of camomile extract. Perfect to unwind in the garden with at the end of the day.

The new varieties, which complement Belvoir’s existing range of 15 cordials, nine pressé and five ‘Good Stuff’ drinks are also available via the website www.belvoirfruitfarms.co.uk as well as from a number of farm shops and delis.

They are hand produced on the family farm in Grantham in Lincolnshire and are all free from artificial flavours, sweeteners, colours, ‘natural’ flavours, preservatives or any other ‘nasties’.

Belvoir Fruit Farms is the original producer of elderflower cordial and boasts a heritage steeped in English tradition which has changed little in 26 years. Mary Manners started making elderflower cordial in her family kitchen using a recipe given to her by a great friend just because it tasted so good. Since then Pev Manners, Mary’s son, has since moved production down to the fruit farm located on the beautiful estate of Belvoir Castle, but the recipe still remains the same.

Phyllis Howitt, who arrived on the farm to do some casual work in 1984, still single-handedly makes all the products by hand.

The key difference with Belvoir’s cordials is that the intense taste of their cordials comes from using masses of real pressed fruits, infused fresh flowers and from cooking spices; not from using just a bit of concentrated fruit juice and lots of flavourings as is the norm.