ANTHONY WORRALL THOMPSON LAUNCHES YEAST FREE ORGANIC STOCK CUBES
Inspired partly by his involvement in the Foods Matter FreeFrom awards and his own desire to reduce wheat and yeast products in his diet, the celebrity chef has developed the stock cubes under license with healthy living specialist, Balance Foods Limited as part of their new product development to champion the FreeFrom category with its AWT Lifestyle Choices range.
The stock cubes will appeal to people who need to exclude yeast and gluten from their diet, and those who make a conscious choice to opt for ‘FreeFrom’ products as part of their commitment to a healthier lifestyle.
Antony Worrall Thompson’s Yeast Free Organic Stock Cubes are available in 66g packs containing six free-from stock cubes (RSP: 99p). For a rich stock, one cube is dissolved in 500mls of boiling water and stirred well. They are available in two varieties:
AWT Yeast Free Organic Free Range Chicken Stock Cubes are packed full of flavour and contain organic free range chicken combined with organically grown spices including flavoursome turmeric. The stock cubes are both yeast and gluten free and the seasoning blend will complement the family’s favourite Sunday roast chicken, and other savoury dishes such as; soups, risottos and casseroles.
AWT Yeast Free Organic Vegetable Stock Cubes contain a traditional blend of onions, celery, leeks and carrots to create this delicious vegetable stock that is beautifully flavoured with organically grown lovage, parsley, nutmeg, turmeric, garlic and pepper. Suitable for vegetarians and vegans the stock cubes are yeast and gluten free.
Antony says: “I haven’t been diagnosed with a food allergy or intolerance but I feel healthier if I limit my intake of wheat and yeast and therefore I take a conscious decision to incorporate FreeFrom meals into our family’s diet.
“Free from products have come a long way since the early days and free from doesn’t have to mean an inferior taste. We’ve worked hard to remove the yeast whilst leaving behind a rich stock that doesn’t compromise on taste. I hope that they will become a firm staple in store cupboards, especially food allergy and intolerance sufferers who want convenience ingredients that take care of their dietary requirements.”
Sarah Crow, Marketing Manager for Balance Foods Ltd says: “The FreeFrom category has been growing steadily and it is clear that there is a gap to develop ingredients rather than finished products. With Antony’s involvement we hope to achieve a wide range of high quality ingredients, and food products that involve an element of preparation that will help FreeFrom cooks to be creative and produce delicious meals in their home kitchen.”
The AWT Lifestyle Choices range will be supported with a comprehensive programme of promotions, consumer media relations and targeted advertising.
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