WATCH OUT – RELAXATION BEVERAGES ON THEIR WAY!

February 5th, 2010

DrankInnovative Beverage Group Holdings, Inc. is a Nevada-based corporation headquartered in Houston, Texas that engages in the distribution and wholesale of products in the New Age beverage category.

The company recently launched its first proprietary product drank(TM). Dubbed the world’s first Extreme Relaxation(TM) beverage, drank(TM) was created to induce a natural calming and soothing effect when consumed.

drank(TM) is a lightly carbonated grape flavored beverage formulated with natural calming agents including melatonin, rose hips, and valerian root. drank(TM) is sold in prominent purple, signature 16 ounce cans bearing the slogan “slow your roll(TM)” and is available in convenience and grocery outlets in a growing number of regions throughout the United States.

Innovative Beverage Group began operations as a distributor for well-known national brands of beverage products including Jolt, Rock Star, Crystal Geyser, Sweet Leaf tea, Arizona Ice tea, and Volvic Water. Although the company continues to distribute many of these well known brands in the greater Houston area, the expansion of Innovative proprietary product division has become foremost in their business model.

Recent corporate strategies have been focused on the marketing and distribution of drank(TM) to accommodate the growing demand for the product. Innovative Beverage Group is also currently working to add additional proprietary products to its line that will complement drank(TM) and provide consumers with an array of new and unique concepts in the New Age beverage category.

To find out more click here.

Related posts:

  1. DANISCO OFFERS IDEAS FOR “VALUE” BEVERAGES
  2. WILD LAUNCHES NEW NATURAL FLAVOURS
  3. AMERICANS ARE MOVING TOWARDS LESS SUGARY DRINKS
  4. BENEO ORAFTI IS LAUNCHING NEW INGREDIENTS AT FOOD INGREDIENTS EUROPE 17 – 19 NOVEMBER
  5. Grand Marnier introduces summer tipple
  6. Red Bull announces ‘surprise’ cola product
  7. Starbucks launches nutritious juice drink
  8. Co-op launches new barbeque range

Random Quotes

    FDIN run some great events, bringing together inspirational speakers with interested practitioners, to create an informal, participative and highly engaging seminar. — Andrew Christophers (Brand Genetics Ltd)

  •