TRUE TASTE OF WALES IN LONDON’S GOLDEN SQUARE FRIDAY 26TH FEB

February 18th, 2010

WALESNow in its second year, the True Taste Welsh Produce Market is back, bigger and better than before, bringing fresh produce from Wales’s farm gates to Londoners’ plates. The market will be held on Friday 26 February 2010 between 11am and 7pm at Golden Square, London, W1 (just off Regent’s Street).

Launched in 2009 the True Taste Welsh Produce Market featured 12 producers and proved a huge success. London residents and commuters flocked to the one-day event, increasing the footfall to St Christopher’s Place (where the market was held in 2009) by 48% on the Friday of the previous week, and by 63% on the same Friday the previous year.

This year the market has moved to a larger location to allow Londoners to be able to sample and buy produce from double the number of stall holders. Golden Square in the heart of London’s West End will host up to 24 True Taste award-winning producers selling a plethora of food and drink from artesian cheeses and exquisite smoked meats and pâtés, to mouth-watering chocolate brownies and fresh fruit, vegetables and meat from local Welsh farm shops.

Visitors to this year’s event are guaranteed to find some of the best Wales has to offer in time for St David’s Day on 1 March 2010.

For more information about this year’s event visit: www.walesthetruetaste.co.uk

Producers at this year’s market include: The Patchwork Traditional Food Company, Black Mountains Smokery, The Pudding Compartment, Gower Cottage Brownies, Romy Cuisine, Kid Me Not, Bacheldre Watermill, South Caernarfon Creameries, Hawarden Estate Farm Shop, Pembrokeshire Fudge, Blaenafon Cheddar Company, and Greta’s Wholefoodies

The Wales the True Taste Awards were founded in 2002 and are managed by the Welsh Assembly Government. The awards scheme recognises and rewards quality and excellence in Welsh food and drink. Year-on-year the True Taste Awards grow in strength and popularity and are regarded as the ‘Oscars’ of the Welsh food industry. For further information about the Wales the True Taste awards please visit: www.walesthetruetaste.co.uk / www.truetaste.tv