ORGANIC TRADE BOARD LAUNCHES NEW CONSUMER WEBSITE
The Organic Trade Board is to launch a new consumer website, www.whyiloveorganic.co.uk, aimed at providing clear advice for consumers on the benefits of organic products.
The new website will form an anchor for a UK based PR campaign and will become the destination site for both organic supporters and interested consumers. In addition, social media activity with Facebook and Twitter will continually update members on news from the organic industry.
Consumers can follow the conversations on www.twitter.com/whyiloveorganic.
Meanwhile the main site www.whyiloveorganic.co.uk will showcase the results of recent research commissioned by the Organic Trade Board, looking into current consumer attitudes in the UK to organic food. The research focuses on key areas of consumer confusion such as elitism, price, taste and well being.
The website will also feature links to key organic bloggers, as well as ‘Unravelling Organic’ and ‘Reasons to Love Organic’ sections. In addition, a ‘News and Updates’ section will regularly be refreshed with content and news from the organic industry, to keep the site relevant and up to date.
Finn Cottle, Trade Consultant at the Soil Association who is working with the Organic Trade Board comments:
“The website has an extremely contemporary look and feel and will be a key reference point for anyone interested in organic but especially consumers. The site content will help clarify some of the myths and confusion that currently surround organic food and farming and compliment the many existing websites .”
The Organic Trade Board is made up of a group of key organic companies and organisations including Yeo Valley, Green & Blacks and Rachel’s amongst others (full list of pledgors below). In Autumn, the consortium will launch a major integrated marketing campaign in a bid to grow organic sales by 15% over the next three years. There are now more than 65 pledgors involved in this growing campaign as well as leading retailers Tesco and Waitrose.
About The Organic Trade Board
There are so many questions surrounding organic – what is it? Why you should choose it? Where do you go to get in touch with likeminded organic shoppers and share ideas? It’s hard to find simple, easily accessible information about organic produce.
That’s why in 2009, a group of organic companies and organisations came together to improve customer communications and convey the organic message in an easy to understand way.
Many of your favourite organic brands are involved and some companies who may not be so familiar to you.
Pledgors :
3V Natural Foods, Agrico UK LTD, Alara, Alastair Sawdays, Alvis Bros, Anglo Beef Processors, Bart Spices, Be Organic, Berry Gardens, Bioselect UK, Calon Wen, Capescan, Clearspring, Community Foods, Daioni, Dale Farm, David Alston, Doves Farm Foods, EcoS Consultancy, Essential Trading Co-operative, Fresh Naturally Organic, G’s Marketing, Garden Organic ,Green & Blacks, Greenvale AP, Grove Fresh Ltd., Helen Brownings Organic, Hi Peak Feeds, Humphrey Feeds, JSR Services, James Paton & Co, Manic Organic, James White Drinks, Kallo Foods Ltd, Langmead Farms, Langmeads of Flansham, Laverstoke Park Produce, John Retson Services, London & Scottish, Manor Fresh Ltd, Mark Measures Associates, Mole Valley Farmers, Natracare, Natural & Organic Products, Noble Foods, Norton Organic Grain, OF + Consulting, Oliver’s Wholefood Store, OMSCo, Organic and Natural Business Magazine, Organic Centre Wales, Organic Arable, Organic Farm Foods, Organic Farmers & Growers Ltd, Organic Food Federation, Organic Research Centre, Organico, Organix, Pertwood Organic Cereals, Phil Jones, Pip organic, Planet Organic Limited, Poupart, Produce World Ltd, Rachel’s, RDA Organic, Respect Organics, Rookery Farm Eggs, Rhug Organic Farm, Seeds of Change, Sharpham Park, Shipton Mill Ltd, Slade Farm Organics, Scottish Organic Producers Association, Taste Matters Ltd, TIO, Tesco, Triodos bank, United Irish Organics Ltd, URENBIO, Vintage Roots Ltd, Waitrose, Welsh Black Cattle Society, Wyn & Val Buick Yeo Valley
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