NATURE VALLEY SNACK BAR CHANGES TO MORE EFFICIENT FORMAT
Nature Valley, the UK’s No. 1 crunchy snack bar , will be continuing to drive the growth of the snack bar category in 2010 with a new packaging innovation that provides a range of added benefits for retailers and their customers.
Designed to improve delivery efficiency, a single 18-count display case will be available from March replacing the current 6×18 count case. The new case will also benefit from a pack design makeover to increase shelf presence of Nature Valley Oats and Honey, Canadian Maple Syrup and Roasted Almond and Apple Crunch flavours.
Andy Foweather, Sales Director, General Mills UK, believes the new 18-count case and packaging development is good news for retailers and shoppers.
“The new footprint will help retailers maximise sales by delivering increased space giving them the opportunity to offer their shoppers a greater choice of Nature Valley crunchy flavours. Not only this, but the 18 count case uses more robust material for handling and a 49p permanently price-marked pack will also be introduced making it easier to merchandise.”
Foweather continues: “These packaging innovations will mean that retailers will be in a good position to take advantage of the UK’s No. 1 crunchy snack bar to build traffic flow and raise the profile of the category in-store.”
Nature Valley, the UK’s No. 1 crunchy snack bar1, is performing exceptionally well, generating £15 million and growing at an incredible 59.7%1.
General Mills UK & Ireland is one of the fastest growing food companies in the market and has a track record of double digit growth with its portfolio of dynamic market-leading brands including Häagen-Dazs, Old El Paso, Green Giant, Wanchai Ferry, Betty Crocker, Nature Valley and Jus-Rol.
Part of the world’s sixth largest food company, General Mills UK is also proud to be consistently named in the Sunday Times 100 Best UK Companies list and the list of Top 50 Best Workplaces UK which is published annually in the Financial Times Best Workplaces Special Report.
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