MUMSNET GENERATION CHOOSES HOB NOBS AS FAVOURITE BISCUITS
The nation’s political leaders should have chosen their favourite biscuit more carefully if they wanted to connect with voters – according to a survey conducted by Tate & Lyle with Mumsnet members to coincide with Fairtrade Fortnight.
It reveals that the biscuit most likely to secure the nation’s votes as favourite is none of those selected by leaders but…the Hob Nob[1]. Chocolate digestives and shortbread fingers come second and third respectively.
The matter of politicians naming their favourite biscuit became a surprise talking point in October 2009 as all three leaders rushed to name their snack of choice following question and answer sessions on Mumsnet[2].
However, if the nation votes through its stomach, then Messrs. Brown, Cameron and Clegg should have selected a biscuit ‘of all the talents’, rather than having chosen “anything with a bit of chocolate,” “oatcakes”, or “Rich Tea”, as they did respectively. As a crumb of comfort, if they now choose a ‘middle way’ in baking by combining the ingredients of their choices: oatcakes (Cameron), chocolate (Brown) and plain biscuit base (Clegg), they may find a recipe for success and select a biscuit more to the taste of the Mumsnet electorate.
The research – run as part of a programme led by Tate & Lyle to highlight the growing popularity of Fairtrade certification in food – also indicated that politicians may have omitted another vote winning component – how the biscuits are actually produced. Fifty five per cent of
Mumsnetters try to choose Fairtrade ingredients, yet no politician took advantage of this opportunity.
This research marks the second anniversary of the Tate & Lyle’s commitment to move its entire retail cane sugars range to Fairtrade – at the time the largest ever switches to the ethical labelling scheme by any major UK food or drink brand – and the promise that shoppers will not pay more for its Fairtrade sugar in shops.
Mumsnet founder Carrie Longton said: “Mumsnetters have always been supporters of Fairtrade and a fair deal for Third World producers and welcome any initiative that makes it easier for consumers to buy Fairtrade products. They also bake a mean biscuit and readily rose to the Tate & Lyle biscuit challenge.”
Tate & Lyle’s Head of Sustainability, Julia Clark, said: “Mumsnet members clearly have strong opinions both about biscuits and political policies; maybe our party leaders have missed a trick in leaving Fairtrade off the agenda in their biscuit debate.”
The poll-leading biscuits
Chocolate HobNob 15
Chocolate Digestive 13
Shortbread fingers 12
Jaffa Cake 8
Tunnockes Wafer 7
Chocolate Chip 6
Cookie
Fig Roll 5
Gingernut 5
Custard Cream 4
Bourbon 4
KitKat 4
Malted Milk 3
Jammie Dodger 2
Digestive 2
Other 9
Don’t know 1
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- Nestle unveils healthier biscuits
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- CADBURY AND BURTONS TEAM UP TO RELEASE NEW BISCUITS
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